“The process of exceeding a customer's expectations to create a positive customer experience with your product or brand to improve loyalty.” - Hubspot

“Surprise and Delight” is actually a psychological principle. It’s human nature to want to reciprocate when...

 Hi there,

Let's talk about those new families that want to know about your school. How can we make them feel connected and integrate them into your community?  

I’ll tell you how…

1.) Invite them to your year-end celebration 

So if it's Spring and you have...

Hi there,

There is one question you need to add to your new parents’ surveys!

At ESM, we work with a lot of clients on developing surveys that are tailored especially to their community and one of the many surveys we offer is for new parents. We send this new parent survey out during...

 Hi there!

 Did you know that understanding the parent perspective is key to your marketing enrollment and retention at your school? 

The majority of those working in small schools are most likely wearing multiple hats, constantly busy - so it’s much easier to continue on as...