I meet with lots of Heads of School and administrators and I'm sometimes very surprised by their view of marketing.

Some schools think marketing is about digital ads, email sequences, brand awareness, communications, SEO, and social media.

Yes, marketing is all of those things. But it's also...

Hi there!

As we all know - it costs more money, time, energy, and frustration to get prospective families into our school rather than keeping the families we already have and love.

 By implementing the Connect 4 Framework, you’ll be sure to boost your school’s retention...

 Hi there,

 If you're struggling with retention - you're going to see that your external brand hurt, your enrollment hurt and your community suffer.

Here are my 5 retention DO'S for 2022!

1. Surveys and third-party interviews  how are you going to improve your school if you don't...

Hi there,

 You're probably wondering: why January through March? Well, this is a key retention time point.

It's a period where parents are asking themselves, "do we opt out of the school or stay?" and "I'm spending X amount of dollars every year, is it worth it?"  

 Basically,...