Grandparents. Now, why grandparents? Well, grandparents are such an important part of our independent school community. I mean, think of how many grandparents really want to be involved in their grandchildren's lives. In addition, how many are helping out with tuition or supporting families in other...

🤓 “The process of exceeding a customer's expectations to create a positive customer experience with your product or brand to improve loyalty.” - Hubspot

🎉 “Surprise and Delight” is actually a psychological principle. It’s human nature to want to reciprocate when someone does something nice and une...

✨Hi there,

🌨 You're probably wondering: why January through March? Well, this is a key retention time point.

It's a period where parents are asking themselves, "do we opt out of the school or stay?" and "I'm spending X amount of dollars every year, is it worth it?" 🤔 

 Basically, this time of yea...