Marketing Minute: Grandparents Oct 08, 2022

Grandparents. Now, why grandparents? Well, grandparents are such an important part of our independent school community. I mean, think of how many grandparents really want to be involved in their grandchildren's lives. In addition, how many are helping out with tuition or supporting families in...

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Surprise & Delight 😊 Sep 17, 2022

The process of exceeding a customer's expectations to create a positive customer experience with your product or brand to improve loyalty.” - Hubspot

“Surprise and Delight” is actually a psychological principle. It’s human nature to want to reciprocate when...

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4 Communications to Send Current Parents January through March Jan 08, 2022

Hi there,

 You're probably wondering: why January through March? Well, this is a key retention time point.

It's a period where parents are asking themselves, "do we opt out of the school or stay?" and "I'm spending X amount of dollars every year, is it worth it?"  

 Basically,...

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