If I could come up with a catchy way to smush Retention + October together (Retentober? Octention?) I would. But nothing magical came to me.  ‍

Although retention should be a year-round effort, I feel like the official hard-core kick-off should be in October. If school started in...

“Too often we substitute internal industry and product knowledge for customer input.” - Cindy Alvarez

Without feedback, you’re not going to know the issues parents have on their minds or what support they need. Communication is a two-way process. Without having a consistent...

“The process of exceeding a customer's expectations to create a positive customer experience with your product or brand to improve loyalty.” - Hubspot

“Surprise and Delight” is actually a psychological principle. It’s human nature to want to reciprocate when...

At our Small School Leaders meet-up, two important topics came...we chatted about why families enroll (see below!) and print vs. digital. 

I'm going to ask you a question, and I want you to be honest. Do you know why families enroll at your school?

No, I'm not talking about a...

"Understanding Customers” by Ruby Newell-Legner claims that it takes 12 positive experiences to make up for ONE unresolved negative experience.

Now, you may be thinking, "well, I'll just make sure there are no negative experiences for my school families." But let's be realistic. Your school...

Hi there,

 You're probably wondering: why January through March? Well, this is a key retention time point.

It's a period where parents are asking themselves, "do we opt out of the school or stay?" and "I'm spending X amount of dollars every year, is it worth it?"  

 Basically,...