The first few months of the school year can set the tone for new families, either affirming their choice or making them question it. Often, initial outreach and support efforts wane as the school year progresses. To ensure your new families remain engaged and feel welcomed, here are some essential t...

🤔 If I could come up with a catchy way to smush Retention + October together (Retentober? Octention?) I would. 😜 But nothing magical came to me. 🤷 ‍

Although retention should be a year-round effort, I feel like the official hard-core kick-off should be in October. 🎃 If school started in late Augus...

“Too often we substitute internal industry and product knowledge for customer input.” - Cindy Alvarez

🤔 Without feedback, you’re not going to know the issues parents have on their minds or what support they need. Communication is a two-way process. 🔀 Without having a consistent means of giving fee...

🤓 “The process of exceeding a customer's expectations to create a positive customer experience with your product or brand to improve loyalty.” - Hubspot

🎉 “Surprise and Delight” is actually a psychological principle. It’s human nature to want to reciprocate when someone does something nice and une...

At our Small School Leaders meet-up, two important topics came...we chatted about why families enroll (see below!) and print vs. digital. 

I'm going to ask you a question, and I want you to be honest. Do you know why families enroll at your school? 🤔

🤨 No, I'm not talking about a conversation you ...

"Understanding Customers” by Ruby Newell-Legner claims that it takes 12 positive experiences to make up for ONE unresolved negative experience. 🤔

Now, you may be thinking, "well, I'll just make sure there are no negative experiences for my school families." But let's be realistic. Your school is goin...

✨Hi there,

🌨 You're probably wondering: why January through March? Well, this is a key retention time point.

It's a period where parents are asking themselves, "do we opt out of the school or stay?" and "I'm spending X amount of dollars every year, is it worth it?" 🤔 

 Basically, this time of yea...