When thinking about survey tools, there are 3 questions you should be asking. What budget am I working with, how often am I using it, and what is my staff's ability to utilize this tool? Let's talk.

It's all about resources.

• If you only do one or two surveys a year, investing in an expensive...

Hello friend! 

Are you in a development, admissions, or marketing department at your school? This conversation is one that I believe can benefit anyone working in these departments, especially when it comes to planning and considering your budgets. 

This came from a question I...

Hello there, 

Today we're going to be talking about your marketing budget because early 2021 is the time to think about next year. 

I want to focus on return on investment, as it's a key part of deciding your budget.

So, look at each area of your budget and ask yourself this—Is...