How to Put on an Incredible Virtual Event w/Kira Dickson & Christine Hickey May 19, 2021

Hey there, 

Today I'm joined by two of my favorite small school leaders, Kira Dickson & Christine Hickey from St.Martin's-in-the-Field Episcopal School. Kira is the Director of Admissions & Athletics and Christine is the Director of Development & Marketing. 

They were...

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Community Building [w/MJ Zafis-Garcia & Sabrina Colaianni] Mar 16, 2021

Hey there,

Today, as a part of our Community Builder series, I'm joined by MJ Zafis-Garcia and Sabrina Colaianni from St. Raphael School in Rockville, MD to chat about the ways that they build community in their school amidst COVID-19!

Sabrina summed it up nicely, "For us,...

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Collaboration Over Competition 🤝 Mar 08, 2021

Hi there!

Today I want to talk about the importance of collaboration between independent schools. 

Through COVID, I have noticed a lot of heads of schools come together through professional development and support each other during this time. However, I think we can be taking this even...

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The Best COVID-Friendly School Event Idea [w/Andrea Bateman] Mar 02, 2021

Today I'm joined by Andrea Bateman, Director of Marketing & Enrollment at St. Philip Lutheran School, to discuss how she builds community and family interaction at her school.

In the past year, we've seen a complete shift in community-building strategies in schools. With safety regulations,...

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Building Community [Interview w/Mia Johnstone from Ready Set Enroll] Feb 24, 2021

Today we are joined by Mia Johnstone from Ready Set Enroll to discuss how building genuine connections should be at the core of your school's endeavors. We answer the fundamental questions: How do we build these lasting relationships amidst COVID-19? How do we nurture...

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What You Have to Lose in 2021 Jan 02, 2021

Hi there,

Happy new year! We've made it to 2021. Now, it's time to get the ball rolling, because I'm here today to talk about what is at stake for this year in your school. 

What if I told you that your actions right now could cost you 10% in revenue this time next year and an increase in...

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Why You Need to Market Your School NOW Dec 08, 2020

Hello there, 

As we're heading into the spring, I know you are probably dealing with admissions, interest from public school families, teacher stress, disgruntled families, and of course additional COVID-19 safety issues and distance learning.

There is A LOT going on right now, and some of...

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Why Your Website Photos are Killing Your Enrollment! 😮☠️ Dec 01, 2020

Hi there!

I'm here today to discuss a huge issue I'm seeing right now that is killing your enrollment efforts! 

Let me start by asking you to do a quick exercise: look at another school's homepage photos right now. What do you see? What is your initial reaction?

Probably, what you're...

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3 Strategies to Help Schools Prepare for COVID-19 Program Changes Nov 12, 2020

Hi there, 

This is extremely important right now. With COVID-19 numbers rising across the country, schools are anticipating program changes over the next few months. Whether you're in-person possibly changing to hybrid or to distance, or you're already hybrid and changing to distance,...

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5 Steps To Rocking Your One-Person Small School Shop Oct 16, 2020

Hello there, 

As small school professionals with limited personnel and resources, many of us are running our "one-person shops."

With a small team myself and A LOT of daily tasks to accomplish, I know what it's like, and have a few tips to get more done and to make that one-person shop even...

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How To Get More Done in a Day Oct 11, 2020

Hey there, 

As school professionals and leaders, I know that you normally have A LOT on your plate. And with COVID-19, I know you have even more on your plate. 

So, I'm going to tell you the secret to getting more done in a day, even though you probably won't like the...

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