Among independent and private school leaders, discussions around marketing often center around attracting new families, seeking fresh faces to join the school community. However, amidst these conversations, a key strategy often remains unexplored: internal marketing for retention. In...
When thinking about survey tools, there are 3 questions you should be asking. What budget am I working with, how often am I using it, and what is my staff's ability to utilize this tool? Let's talk.
It's all about resources.
- If you only do one or two surveys a year, investing in an expensive...
Hi friends,
This is the time of year that it's so important to make sure you are setting expectations for your families. This is especially significant as safety protocols change and new families come in!
The biggest mistake that I see schools make is assuming that everyone knows what is...
Hey there,
Did you have an influx in enrollment last year? Are you wondering how you are going to keep all these new families?
If so, this is the video for you! Even if you didn't see an increase in enrollment, these strategies will still help with your retention efforts.
...
Hey there,
Let's talk communications! Specifically, your school's email marketing.
Your school's email communications are crucial right now especially with unexpected changes that might be happening over the next few months. Parents want to be informed and feel connected to the...
Hey there,
Today I'm here with a quick Marketing Minute! This is the one sticky note that every Head of School needs on their computer right now. (however, this really applies to anyone who is offering a product or service!)
Here it is:
What do they want, and how can I serve...
Hello there,
- Are you in the midst of admissions and enrollment right now?
- Are you trying to get more families in your school?
- Are you figuring out how to hold open houses and other events virtually and in-person?
If you're asking these questions right now, you've come to...
