📚💡 Choosing the right school for your child is one of the most significant decisions a family can make. It's a choice that involves both emotional and financial investment, often leading to a thorough evaluation of various options available. For independent or private schools, understanding and addr...

Looking back at our summer adventures in Europe, we were swept up in a whirlwind of guided tours, each with its own story to tell. In the midst of bustling cities and historic sites, we set out on a mission to figure out what makes a tour truly perfect. Some moments left us in awe, while others were...

📚 Faculty In-Service sessions offer an incredible platform for the marketing, development, and admissions teams to connect with the faculty and staff. When you present at Faculty In-Service, you get to showcase your roles, clarify expectations, emphasize the importance of everyone's involvement in t...

📸🌟 Today, we are diving into the world of photo card apps and exploring how they can help us connect, thank, and engage with our parents and families as part of a comprehensive retention plan. We all know that building strong relationships with our school community is essential for fostering loyalty...

📚🌟 Today, let's dive into a hot topic in the world of school marketing — the power of review sites and Google Business profiles! #SchoolMarketing #ReviewSites #GoogleBusiness

We all know that word-of-mouth plays a crucial role in attracting new families to our schools. Well, guess what? The digital...

Summer is a great time to explore potential tools that can save you and your school team time and money.  Start by making a list of tasks that are repetitive or time-consuming.

• Where are you spending your energy and time?
• Is it on content creation or social media posting?
• Perhaps it’s on schedu
...

We're going to talk about the one email that you need to send every month to your community. And when I'm talking community, I'm talking about your admissions list, your summer camp list, your parents, your grandparents, and your donors. Everyone, okay.

And the goal of this one email is to connect ...

We're going to talk about Admissions Events, their return on investment, and conversions. So let's start with admissions events. Oftentimes as schools, we just do events because they've always been done. But really we need to track the return on investment. We need to consider the return on staff in...

Hi there!

I'm going to start by sharing this incredible marketing quote which perfectly captures the essence of the topic I have for you today: 

"Marketing to everyone is marketing to no one."

You've heard me express this time and time again, but I want to stress how important and relevant this i...

Hi there!

Struggling to engage your admissions list? I have 3 key tips on how to win over the families considering enrolling in your school with strategies that showcase your special value proposition.

1.  Your admissions list should be included in all your soft touch emails to families. What do I ...

Hi there, 

It's admissions season 2022! How's it going? 

If you're feeling overwhelmed, don't worry—today I have 3 admissions funnels (that aren't open houses!) which you can be planning and implementing year-round. These are great ways to widen your funnel and boost enrollment. 

Let's dive in: 

Hi there! 

Today we're talking about advancement directors—do you have one? Do you need one? 

If you don't yet have an advancement director, I would strongly encourage you to seek one out. Now, you may be thinking, why do I need an advancement director? What if my school doesn't have the resources...