Summer Project: Tools & Software for Admissions, Marketing & Development Teams to Explore Apr 26, 2023

Summer is a great time to explore potential tools that can save you and your school team time and money.  Start by making a list of tasks that are repetitive or time-consuming.

  • Where are you spending your energy and time?
  • Is it on content creation or social media posting?
  • Perhaps...
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Marketing Minute: Must Send Emails Dec 17, 2022

We're going to talk about the one email that you need to send every month to your community. And when I'm talking community, I'm talking about your admissions list, your summer camp list, your parents, your grandparents, and your donors. Everyone, okay.

And the goal of this one email is to...

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Marketing Minute: Admissions Events, ROI and Conversions Nov 12, 2022

We're going to talk about Admissions Events, their return on investment, and conversions. So let's start with admissions events. Oftentimes as schools, we just do events because they've always been done. But really we need to track the return on investment. We need to consider the return on...

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When You Need to Say No to an Applicant Dec 21, 2021

Hi there!

I'm going to start by sharing this incredible marketing quote which perfectly captures the essence of the topic I have for you today: 

"Marketing to everyone is marketing to no one."

You've heard me express this time and time again, but I want to stress how...

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3 Ways to Showcase Your School's Value to Your Admissions List Dec 07, 2021

Hi there!

Struggling to engage your admissions list? I have 3 key tips on how to win over the families considering enrolling in your school with strategies that showcase your special value proposition.

  1.  Your admissions list should be included in all your soft touch emails to families. What...
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3 Admissions Funnels to Boost Enrollment (That Aren't Open Houses) Nov 05, 2021

Hi there, 

It's admissions season 2022! How's it going? 

If you're feeling overwhelmed, don't worry—today I have 3 admissions funnels (that aren't open houses!) which you can be planning and implementing year-round. These are great ways to widen your funnel and boost...

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Cost-Effective Solutions for Hiring an Advancement Director Sep 11, 2021

Hi there! 

Today we're talking about advancement directorsdo you have one? Do you need one? 

If you don't yet have an advancement director, I would strongly encourage you to seek one out. Now, you may be thinking, why do I need an advancement director? What if my school doesn't...

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How to Be Strategic with Your Next Marketing Hire Aug 27, 2021

Hi friends, 

Are you getting ready to hire for a new marketing position at your school? If so, this is for you! 

I've seen a lot of small and independent schools posting their job descriptions and responsibilities for marketing positions. If you're currently in this process, I want to...

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How to Plan Your Admissions, Development, and Marketing Budgets Jul 13, 2021

Hello friend! 

Are you in a development, admissions, or marketing department at your school? This conversation is one that I believe can benefit anyone working in these departments, especially when it comes to planning and considering your budgets. 

This came from a question I...

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Best Practices for Starting Your New Position Jul 13, 2021

Hi there, 

Have you recently started a new position at a school?  Whether you're a new Head of School, Marketing, Admissions, Advancement Director, or similar role, this is the video for you! 

At small and independent schools, starting a new role can be a lot of learning,...

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Successful Open House & Admissions Ideas Jun 18, 2021

Hi friends, 

In our last Small School Leaders meetup, we talked about open houses and our small school professionals shared a ton of great ideas on how they're planning open houses and strategizing for admissions this year.

Some schools are keeping their open houses virtual, as they saw...

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How to Use FAQs to Overcome Objections Jun 17, 2021

Hey there!

It's summer!   It's also your golden opportunity to work on your admissions, specifically—FAQs. 

Frequently asked questions are so important! By having them laid on your website, in videos, or even on social media, you're prepared to overcome any objections parents...

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