Summer is a great time to explore potential tools that can save you and your school team time and money. Start by making a list of tasks that are repetitive or time-consuming.
- Where are you spending your energy and time?
- Is it on content creation or social media posting?
- Perhaps...
We're going to talk about the one email that you need to send every month to your community. And when I'm talking community, I'm talking about your admissions list, your summer camp list, your parents, your grandparents, and your donors. Everyone, okay.
And the goal of this one email is to...
We're going to talk about Admissions Events, their return on investment, and conversions. So let's start with admissions events. Oftentimes as schools, we just do events because they've always been done. But really we need to track the return on investment. We need to consider the return on...
Hi there!
I'm going to start by sharing this incredible marketing quote which perfectly captures the essence of the topic I have for you today:
"Marketing to everyone is marketing to no one."
You've heard me express this time and time again, but I want to stress how...
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Struggling to engage your admissions list? I have 3 key tips on how to win over the families considering enrolling in your school with strategies that showcase your special value proposition.
- Your admissions list should be included in all your soft touch emails to families. What...
Hi there,
It's admissions season 2022! How's it going?
If you're feeling overwhelmed, don't worry—today I have 3 admissions funnels (that aren't open houses!) which you can be planning and implementing year-round. These are great ways to widen your funnel and boost...
Hi there!
Today we're talking about advancement directors—do you have one? Do you need one?
If you don't yet have an advancement director, I would strongly encourage you to seek one out. Now, you may be thinking, why do I need an advancement director? What if my school doesn't...
Hi friends,
Are you getting ready to hire for a new marketing position at your school? If so, this is for you!
I've seen a lot of small and independent schools posting their job descriptions and responsibilities for marketing positions. If you're currently in this process, I want to...
Hello friend!
Are you in a development, admissions, or marketing department at your school? This conversation is one that I believe can benefit anyone working in these departments, especially when it comes to planning and considering your budgets.
This came from a question I...
Hi there,
Have you recently started a new position at a school? Whether you're a new Head of School, Marketing, Admissions, Advancement Director, or similar role, this is the video for you!
At small and independent schools, starting a new role can be a lot of learning,...
Hi friends,
In our last Small School Leaders meetup, we talked about open houses and our small school professionals shared a ton of great ideas on how they're planning open houses and strategizing for admissions this year.
Some schools are keeping their open houses virtual, as they saw...
Hey there!
It's summer! It's also your golden opportunity to work on your admissions, specifically—FAQs.
Frequently asked questions are so important! By having them laid on your website, in videos, or even on social media, you're prepared to overcome any objections parents...
