Schools Reconnecting with Professionals on Campus Nov 04, 2023

In a recent gathering of Small School Leaders, one of the most discussed and compelling topics revolved around the concept of inviting professionals back onto school campuses. With the advent of the Covid-19 pandemic, many educational institutions were compelled to halt such initiatives....

Continue Reading...
 
📅 The Power of a Comprehensive Communications Calendar for Small Schools 🏫 Sep 01, 2023

Managing communications for small schools can be overwhelming! With limited resources and bandwidth, it's crucial to have a well-organized and strategic approach to ensure effective communication with your audience. A comprehensive communications calendar is one of the most valuable...

Continue Reading...
 
What Tools Should I Use to Survey School Families? Apr 22, 2023

When thinking about survey tools, there are 3 questions you should be asking. What budget am I working with, how often am I using it, and what is my staff's ability to utilize this tool? Let's talk.

It's all about resources.

  • If you only do one or two surveys a year, investing in an expensive...
Continue Reading...
 
School to Parent Communication Challenge: How to Get Parents the Information They Need To Know Mar 18, 2023

Parents: “I’m getting too many emails” “I can’t find anything” 

School: “We've sent them these dates or this information multiple times — they should know/show up/have signed up”

Sound Familiar? Today we're going to talk about...

Continue Reading...
 
How to Get Teachers On Board with your Marketing, Retention and Development Efforts Feb 18, 2023

Do you often wonder how to get teachers to help out with marketing, retention, and development efforts?  As more and more responsibilities are being added to teachers' plates AND marketing/development/admissions efforts continue to evolve and need additional support, we need strategies to...

Continue Reading...
 
The Challenge of Silos Oct 30, 2022

Today we're going to talk about silos. I always think of silos on a farm filled with corn. And I suppose that it’s the way each one contains only one product, and keeps it insulated from the weather on the farm is where the term came from. And if you think about it, schools tend to have a...

Continue Reading...
 
Collaboration Over Competition 🤝 Mar 08, 2021

Hi there!

Today I want to talk about the importance of collaboration between independent schools. 

Through COVID, I have noticed a lot of heads of schools come together through professional development and support each other during this time. However, I think we can be taking this even...

Continue Reading...
 
5 Copywriting Mistakes Independent Schools Make That Hurt Communication & Connection Oct 16, 2020

Hey there, 

Today we're discussing the 5 biggest copywriting mistakes you are making that are hurting your school. 

Communication is extremely important, especially now during COVID-19, so let's dive in! 

Here's the cheat sheet for what you SHOULD be doing: 

1. Act like you...

Continue Reading...
 
Parent Coronavirus Communications: What Small Schools are Forgetting! Apr 04, 2020

Dear friend, 

Here's some tips for what you need to remember when creating communications for parents. 

What I'm seeing a lot of schools do is focus on the academic support or distanced learning programs that students need. So many schools are having to create these from scratch...

Continue Reading...