As someone who wears the dual hats of a marketer for independent schools and a mom of two children in independent schools, I have a unique perspective on the challenges and opportunities that come with school admissions, retention, and marketing.

My son is currently at a K-12 private school, and we'...

In a recent gathering of Small School Leaders, one of the most discussed and compelling topics revolved around the concept of inviting professionals back onto school campuses. With the advent of the Covid-19 pandemic, many educational institutions were compelled to halt such initiatives. However, as...

When thinking about survey tools, there are 3 questions you should be asking. What budget am I working with, how often am I using it, and what is my staff's ability to utilize this tool? Let's talk.

It's all about resources.

• If you only do one or two surveys a year, investing in an expensive sur
...

Parents: “I’m getting too many emails” “I can’t find anything” 

School: “We've sent them these dates or this information multiple times — they should know/show up/have signed up”

Sound Familiar? Today we're going to talk about The School to Parent Communication Challenge

Everyone's busy, and t...

Do you often wonder how to get teachers to help out with marketing, retention, and development efforts?  As more and more responsibilities are being added to teachers' plates AND marketing/development/admissions efforts continue to evolve and need additional support, we need strategies to get teache...

Today we're going to talk about silos. I always think of silos on a farm filled with corn. And I suppose that it’s the way each one contains only one product, and keeps it insulated from the weather on the farm is where the term came from. And if you think about it, schools tend to have a lot of sil...

Hi there!

Today I want to talk about the importance of collaboration between independent schools. 

Through COVID, I have noticed a lot of heads of schools come together through professional development and support each other during this time. However, I think we can be taking this even further!

N...

Hey there, 

Today we're discussing the 5 biggest copywriting mistakes you are making that are hurting your school. 

Communication is extremely important, especially now during COVID-19, so let's dive in! 

Here's the cheat sheet for what you SHOULD be doing: 

1. Act like you are writing to one si...

Dear friend, 

Here's some tips for what you need to remember when creating communications for parents. 

What I'm seeing a lot of schools do is focus on the academic support or distanced learning programs that students need. So many schools are having to create these from scratch and the amount of ...