Today I'm joined by Andrea Bateman, Director of Marketing & Enrollment at St. Philip Lutheran School, to discuss how she builds community and family interaction at her school.
In the past year, we've seen a complete shift in community-building strategies in schools. With safety regulations,...
Hey there,
It's the COVID era of admissions, and what that means for small independent schools is that you're likely working on overdrive right now.
As always, schools are communicating with current parents, alumni parents, and prospective parents. However, during this increase in enrollment and...
Today we are joined by Mia Johnstone from Ready Set Enroll to discuss how building genuine connections should be at the core of your school's endeavors. We answer the fundamental questions: How do we build these lasting relationships amidst COVID-19? How do we nurture...
Happy Black History Month!
I want to take this opportunity to discuss how authentic marketing is extremely important for your school, prospective families, and the larger community.
In 2020, many schools' diversity, equity, and inclusion statements were met with backlash from alumni and the...
Hey there,
Yes. You heard it. (I know it's the Nike slogan, but that doesn't mean it doesn't apply to schools!)
Just do it.
What do I mean by this? I challenge you to stop procrastinating and making excuses for not making progress.
Maybe you're putting off picking a...
Hello today!
Are you a book lover?
I hope so, because I definitely am. I was the kid in elementary school who maxed out my library card. And, I still do this today!
Books are like friends. Sometimes you want to be around the super energetic, positive friend, and other times you want...
Hey there,
I just wanted to remind everyone that it's the little things that matter, truly.
I'm talking about those small touches that really only take us a few minutes to do. When it comes to our school's marketing, communicating with parents, and colleagues, something so small...
Hey there,
Today I have a few quick suggestions to more effectively use photos & videos for social media in your school.
1. Always record videos horizontally, so that you have more room to crop later and use them across platforms
2. Build systems for storing & organizing...
Hello today!
Are you a small school admission director, marketing director, or head of school?
If so, stick around, because I'm here to announce our Small School Leaders Program for 2021!
We created this program last year out of a need for professional development for small schools. ...
Hey there,
Today I'm here with a quick Marketing Minute! This is the one sticky note that every Head of School needs on their computer right now. (however, this really applies to anyone who is offering a product or service!)
Here it is:
What do they want, and how can I serve...
Hi there,
Just a quick note for all heads of schools and marketing directors: progress over perfection!
Why? Right now I'm seeing a lot of amazing ideas being floated around in schools, but there is sometimes a resistance to start that idea because it's going to take too many resources...
Hello there!
We've seen a lot of interesting things in independent schools the past few years. Some schools have an increase in interest, and others who took on new families are wondering if those families are going to stay.
Regardless of where you're at, you want to avoid attrition, and...
