Hi there!
I'm going to start by sharing this incredible marketing quote which perfectly captures the essence of the topic I have for you today:
"Marketing to everyone is marketing to no one."
You've heard me express this time and time again, but I want to stress how...
Hi there,
It's admissions season 2022! How's it going?
If you're feeling overwhelmed, don't worry—today I have 3 admissions funnels (that aren't open houses!) which you can be planning and implementing year-round. These are great ways to widen your funnel and boost...
Hi there!
In the age of digital marketing and automation, it's easy to lose a few key factors in school marketing, one of which is a high-touch customer experience.
Don't get me wrong—I'm all about automation and the power of technology, but there is something so special about a handwritten...
Hey there,
Today we're diving into 5 common new family mistakes. It's so important right now to be engaging your new families, providing extra support, and paying extra attention to all your new families, but you may be making a few of these key mistakes...
1. Assuming you haven't made a...
Hi friends,
In our last Small School Leaders meetup, we talked about open houses and our small school professionals shared a ton of great ideas on how they're planning open houses and strategizing for admissions this year.
Some schools are keeping their open houses virtual, as they saw...
Hey there,
Don't let your communications fall short as you head into the new school year, because this is the ideal time to be communicating with new & returning families.
Right now this is especially important because families are looking for those beloved traditions, community,...
Hi friends!
Today I'm sharing some admissions & retention strategies to keep families at your school! These came from our most recent Small School Leaders meetup, where we heard some inspiring tips that you can use at your school.
1. Shift the mindset. This means showcasing from the...
Hey there,
I know I've been talking a lot about systematizing and workflow lately. That's because I can't stress enough how crucial they are to the acceleration of your schools' teams!
Today I want to address an issue I'm seeing in independent schools, large or small, that...
Hello today!
Are you a part of a small school marketing team? These are some of the most common mistakes I see that are costing you time and money!
1. You're copying the big schools. They have different resources and a different community! What works for one school may not work for another. ...
Hi there!
Today we're going to be talking about something that is key to your success: foundational marketing.
Now, what is foundational marketing?
Let me start by telling you what it's not:
- Shiny object syndrome
- Jumping on the next big marketing trend
- In-depth studies,...
Hello today!
I want to bring up the difference between healthy and toxic school competition.
I see this all the time! While it's important to monitor your competition, it's not a good idea to model the other school simply because you want to jump on a new trend, or adapt what looks...
Hi there!
Today I want to talk about the importance of collaboration between independent schools.
Through COVID, I have noticed a lot of heads of schools come together through professional development and support each other during this time. However, I think we can be taking this even...
