Decoding Re-Enrollment: Navigating Continuous vs. Traditional Methods and the Role of Parent Behavior Jan 27, 2024

Every year, re-enrollment becomes a hot topic that surfaces in discussions during our Small School Leader meet-ups, client conversations, and school campus visits. It's that pivotal time when schools navigate the crucial task of identifying families who plan to continue their journey with the...

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How to Get Parents to Review Your School Jun 17, 2023

 According to Niche.com survey results, 65% of prospective families said reviews and testimonials from other parents influenced their decision to attend a particular school. 
Yet many schools haven’t made reviews a priority or don’t know how to secure reviews from parents. ...

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Information Overload: How to Streamline Your School’s Communications May 13, 2023

Does this sound like your school?

 Parents: We’re overwhelmed with work, school, and extracurriculars—we don’t have time to search for things. We have to dig through our school’s emails to find what we’re looking for (and we’re not always successful). We...

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The Importance of Your School’s Calendar to Retention Efforts & Parent Satisfaction Apr 01, 2023

 

As we head into spring, this is a great time to plan for next year. Let’s chat about a frequent challenge area for schools — calendars!

Today’s parents are busy, busy, busy. They’ve got work, sometimes multiple school schedules, social obligations, and a gazillion...

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How to Help Your Families Prepare for the School Year w/Pamela Wray Jul 28, 2021

Hi there, 

As we approach the new school year, it is so important to be accommodating & supportive to your families, new or returning, as they enter into new territory yet again.

As school leader Pamela Wray points out in our discussion on how we can help families to prepare for the...

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Re-engaging Your Parent Community w/Pamela Wray Jul 27, 2021

Hey there, 

Today, I'm delighted to chat with Pamela Wray, an incredible member of our Small School Leaders community!

Pamela is the Enrollment Management Coordinator for the Catholic Schools of the Diocese of Richmond. Her focus is strengthening school communities by providing admissions...

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4 Effective Communications for Retention Jun 15, 2021

Hey there,

Don't let your communications fall short as you head into the new school year, because this is the ideal time to be communicating with new & returning families.

Right now this is especially important because families are looking for those beloved traditions, community,...

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Building a Stronger School Community w/Jamie Giblett Apr 28, 2021

Hey there! 

Today I'm thrilled to be joined by Jamie Giblett of Digistorm, a software company that specializes in the K-12 education industry, to chat about current trends in technology and how school apps & platforms can build stronger school communities.

As we transition...

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The One Question Schools Forget to Ask Parents Oct 15, 2020

Hi everyone, 

Today I have for you the one question we forget to ask parents, and this is especially important for new parents. 

For example, let's say you call a new parent and ask how their child is doing. They might not feel comfortable enough yet to be completely honest or give you...

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5 Tips for Engaging Independent School Families this Holiday Season (that'll help your marketing and retention efforts!) Dec 12, 2019

The Holiday Season = High Engagement for Private School Families!

If you're like most people in independent schools, you're counting down the days until your winter holiday vacation (and a much deserved break!).

But wait!

This holiday season is the BEST time to create warm and fuzzy moments with...

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