What Tools Should I Use to Survey School Families? Apr 22, 2023

When thinking about survey tools, there are 3 questions you should be asking. What budget am I working with, how often am I using it, and what is my staff's ability to utilize this tool? Let's talk.

It's all about resources.

  • If you only do one or two surveys a year, investing in an expensive...
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5 Survey Best Practices for Small Schools Mar 24, 2023

I recently gave a presentation to the Seattle Archdiocese for Catholic Schools about surveys. Surveys are a great way to collect valuable information about your school community. It gives parents a way to help us help them. If you haven't been using surveys, or if you haven't been mindful about...

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Marketing Minutes: Surveys Oct 08, 2022

Today we're going to talk about new family surveys. Now, why new family surveys and feedback right now? Because this is a prime time to ask your new families about their experience. Usually, you're doing this between four to six weeks into the school year when things are still fresh in those new...

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One Question You Should Add to Your New Parent Surveys Mar 11, 2022

Hi there,

There is one question you need to add to your new parents’ surveys!

At ESM, we work with a lot of clients on developing surveys that are tailored especially to their community and one of the many surveys we offer is for new parents. We send this new parent survey out during...

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7 Surveys Every School Needs to Use Oct 25, 2021

Hey there, 

Surveys are a hot topic right now! Why? Through annual surveys, you can benchmark data, figure out what's working, and what needs to improve. Here are 7 key surveys you should be using at your school: 

1. New-family survey. This helps your school better understand the...

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5 Reasons To Conduct Third Party Interviews Sep 08, 2021

Hi friends, 

Have you ever conducted third-party interviews of your current parents, alumni families, and your students?

If not, I highly recommend it. It will not only give your constituency an anonymous place to express how they feel, but it will also give you key insights into why...

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4 Survey Mistakes & How to Avoid Them 🙅‍♀️ Jun 25, 2021

Hey there, 

These common school survey mistakes are easily avoidable and make all the difference! 

  Inconsistency. By sticking to a survey schedule, you give parents what they expect and get easily trackable data. 

  Not using anonymous surveys. This is so important! If...

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