I recently had the pleasure of presenting to MinnDEPENDENT on "Understanding the Impact: Social Media Marketing for Private Schools" with Andrea Gribble of #SocialSchool4EDU, and I wanted to share one of the key insights from our discussion. 

 Attracting prospective families and filling...

Every year, re-enrollment becomes a hot topic that surfaces in discussions during our Small School Leader meet-ups, client conversations, and school campus visits. It's that pivotal time when schools navigate the crucial task of identifying families who plan to continue their journey with the...

In my almost two-decade-long journey working closely with schools, I've been intricately involved in navigating the challenges of re-enrollment periods. The privilege of collaborating with Heads of School and admissions teams has granted me insights into the complex web of dynamics during this...

The external community needs to get to know your school, teachers, staff, and campus sometimes years before they make a decision. If the only opportunities to engage with your school are admissions events, you’ll need to rethink your strategy. Some families don’t know they’re...

Hi there, 

It's admissions season 2022! How's it going? 

If you're feeling overwhelmed, don't worry—today I have 3 admissions funnels (that aren't open houses!) which you can be planning and implementing year-round. These are great ways to widen your funnel and boost...

Hey there,

At independent schools, and small independent schools especially, it can be a challenge to keep up enrollment in middle school and high school.

If you currently have families in those prior levels who are approaching middle or high school (or whatever your next level is), how many of...

Hey there!

Are you a part of an independent school? Understanding these common digital advertising mistakes that schools make will help you improve your ads, drive traffic, and help to increase enrollment at your school. 

To explain some of these mistakes and how to fix them I've...

Hi there!

How are your retention efforts coming? It's so important to be thinking long-term when it comes to retention and building these practices into your family's experience.

These key strategies will not only allow you to gain insight into your families, they will help you shape...

Hey there, 

Today we have a NEW topic—strategies to widen your enrollment funnel this summer. You can be implementing these ideas for outreach now, AND for free or at very little cost. So why not give it a try?

I've recently been working with a few small schools...

Hey there, 

Did you have an influx in enrollment last year? Are you wondering how you are going to keep all these new families? 

If so, this is the video for you! Even if you didn't see an increase in enrollment, these strategies will still help with your retention efforts. 

...

Hi there! 

We're in Spring 2021 and we're seeing record numbers from enrollment and more interest from prospective families in small and independent schools. 

While this is an incredible opportunity for growth and engagement, this also means that we need to put in twice the...

Hello there!

We've seen a lot of interesting things in independent schools the past few years. Some schools have an increase in interest, and others who took on new families are wondering if those families are going to stay. 

Regardless of where you're at, you want to avoid attrition, and...