Hi there, 

A big question I've been hearing amongst small & independent schools lately is should we continue to use print advertising? 

There's no doubt of the power of digital advertising—it's relatively simple to create ads, publish, and track results. Does this mean print advertising is dead? 😵...

Hey there, 

Today we're diving into the exciting world of retention!

This is the time to focus on those retention efforts because, at the beginning of the school year, you're making first impressions for those new families, as well as maintaining relationships with returning families. 

I'm going ...

Hi there!

Let's talk about your not-so-new parents. You know what I'm talking about—those families who joined your school in 2020.

They're not necessarily new, but they have not yet gotten the true experience of your school. They might be familiar with some aspects of your school, but chances are ...

Hey there, 

Today we're diving into 5 common new family mistakes. It's so important right now to be engaging your new families, providing extra support, and paying extra attention to all your new families, but you may be making a few of these key mistakes...

1. Assuming you haven't made a mistake....

Hi friends, 

This is the time of year that it's so important to make sure you are setting expectations for your families. This is especially significant as safety protocols change and new families come in!

The biggest mistake that I see schools make is assuming that everyone knows what is going on...

Hey there, 

Happy back-to-school! Today we're addressing how you can make this transition back into the school year with ease. 

This is arguably the busiest time of the year for all schools, but there are ways you can set yourself up for success without all that additional stress. 

• Give yoursel
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Hi there! 

When it comes to retention, communication is key. When you're communicating, what you're communicating, how often, and which channels you're using to communicate to families are all important details.

These are some communication mistakes I see in schools, (and being a parent myself I c...

Hi there, 

As we approach the new school year, it is so important to be accommodating & supportive to your families, new or returning, as they enter into new territory yet again.

As school leader Pamela Wray points out in our discussion on how we can help families to prepare for the upcoming year—...

Hey there!

Are you a part of an independent school? Understanding these common digital advertising mistakes that schools make will help you improve your ads, drive traffic, and help to increase enrollment at your school. 

To explain some of these mistakes and how to fix them I've brought on Angie ...

Hey there, 

Today, I'm delighted to chat with Pamela Wray, an incredible member of our Small School Leaders community!

Pamela is the Enrollment Management Coordinator for the Catholic Schools of the Diocese of Richmond. Her focus is strengthening school communities by providing admissions and mark...

Hi there, 

Have you recently started a new position at a school? 🎉 Whether you're a new Head of School, Marketing, Admissions, Advancement Director, or similar role, this is the video for you! 

At small and independent schools, starting a new role can be a lot of learning, onboarding, and getting ...

Today I'm thrilled to be joined by Angie Ward of Enroll Media Group to discuss digital advertising trends for independent schools.

As Google, Facebook, and iOS release new privacy changes, digital advertisers need to shift their campaigns to deliver results. 

For independent schools, changes to th...