Hi there,
Today we are talking about buyer's remorse.
Buyer's remorse is real. As a school, you may think this doesn't apply to you because your parents aren't exactly buyers.
However, your school IS a product, and your parents ARE buyers. Especially for 2021, we need to be thinking strategicall...
Hello there,
As small school professionals with limited personnel and resources, many of us are running our "one-person shops."
With a small team myself and A LOT of daily tasks to accomplish, I know what it's like, and have a few tips to get more done and to make that one-person shop even better...
Hey there,
Today we're discussing the 5 biggest copywriting mistakes you are making that are hurting your school.
Communication is extremely important, especially now during COVID-19, so let's dive in!
Here's the cheat sheet for what you SHOULD be doing:
1. Act like you are writing to one si...
Hello everyone,
Today I'm calling all small school leaders to join our new, FREE Virtual "Power Hour" Monthly Meet-ups!
What I'm seeing right now is a lack of professional development opportunities for small schools, who face many different issues from larger schools.
What we need NOW is a spa...
Hi everyone,
Today I have for you the one question we forget to ask parents, and this is especially important for new parents.
For example, let's say you call a new parent and ask how their child is doing. They might not feel comfortable enough yet to be completely honest or give you any negativ...
Hi everyone!
Today I'm talking about an important marketing strategy called seeding.
Seeding is marketing a product by weaving it in with stories, clients' results, successes, or other examples—it's a sales pitch that doesn't sound like a sales pitch. By the time the product is offered, the clie...
Hey there,
Today I want to talk about why you need to beware of the "silent ones."
Have you ever been so dissatisfied with a product that instead of leaving feedback on why you had a negative experience or how they could have done better, you just stopped using the product or service?
In school...
Hey there,
As school professionals and leaders, I know that you normally have A LOT on your plate. And with COVID-19, I know you have even more on your plate.
So, I'm going to tell you the secret to getting more done in a day, even though you probably won't like the answer:
Take some of those ...
Hello there,
Remember that saying, "know better, do better?" As we learn more, we begin to understand that we are not always doing things in the best way, and are actually making things harder than they need to be.
How can we make things easier for ourselves? How can we do better?
As a small s...
Hey there,
Today I'm here to give you one simple tip on how to get faculty and staff on board with retention.
Here's what I'm seeing at small schools—when the topic of retention comes up, everyone avoids responsibility.
Instead, if we reframe retention as "relationship building," it becomes a ...
Hey there,
I'm here today to talk with you about the challenges that are currently facing our preschool, early childhood, and toddler programs in independent schools.
Let's think about the scene right now. Well, you have COVID-19 and "up in the air" fall plans.
What happened with small children d...
A Step-by-Step Facebook Ads Strategy to Boost Independent School Foot Traffic!
I'm soooo excited to share this Facebook Ad strategy with you.
Are you looking to increase your school's enrollment funnel? Then this is for you!
It's an ad strategy that I don't see many schools doing and it's going t...
