Hi there!
Today I want to talk about the importance of collaboration between independent schools.
Through COVID, I have noticed a lot of heads of schools come together through professional development and support each other during this time. However, I think we can be taking this even further!
N...
Today I'm joined by Andrea Bateman, Director of Marketing & Enrollment at St. Philip Lutheran School, to discuss how she builds community and family interaction at her school.
In the past year, we've seen a complete shift in community-building strategies in schools. With safety regulations, social ...
Today we are joined by Mia Johnstone from Ready Set Enroll to discuss how building genuine connections should be at the core of your school's endeavors. We answer the fundamental questions: How do we build these lasting relationships amidst COVID-19? How do we nurture prospects and foster community?...
Hey there,
Today we're discussing the key marketing principle of digital storytelling. You may think, does this apply to my school?
It absolutely does. Why? People make decisions based on emotion and back it up with logic. I can't stress this enough. What this means for your school is that your p...
Hey there,
Let's talk communications! Specifically, your school's email marketing.
Your school's email communications are crucial right now especially with unexpected changes that might be happening over the next few months. Parents want to be informed and feel connected to the community.
Now is ...
Hi there!
We're in Spring 2021 and we're seeing record numbers from enrollment and more interest from prospective families in small and independent schools.
While this is an incredible opportunity for growth and engagement, this also means that we need to put in twice the amount of effort than usu...
Hey there,
Yes. You heard it. (I know it's the Nike slogan, but that doesn't mean it doesn't apply to schools!)
Just do it.
What do I mean by this? I challenge you to stop procrastinating and making excuses for not making progress.
Maybe you're putting off picking a referral program for your ...
Hello today!
Are you a book lover?
I hope so, because I definitely am. I was the kid in elementary school who maxed out my library card. And, I still do this today! 😂
Books are like friends. Sometimes you want to be around the super energetic, positive friend, and other times you want to dive d...
Hey there,
I just wanted to remind everyone that it's the little things that matter, truly.
I'm talking about those small touches that really only take us a few minutes to do. When it comes to our school's marketing, communicating with parents, and colleagues, something so small and simple can ma...
Hey there,
Today I have a few quick suggestions to more effectively use photos & videos for social media in your school.
1. Always record videos horizontally, so that you have more room to crop later and use them across platforms
2. Build systems for storing & organizing photos/videos, includi...
Hello today!
Are you a small school admission director, marketing director, or head of school?
If so, stick around, because I'm here to announce our Small School Leaders Program for 2021!
We created this program last year out of a need for professional development for small schools. Since then,...
Hey there,
Today I'm here with a quick Marketing Minute! This is the one sticky note that every Head of School needs on their computer right now. (however, this really applies to anyone who is offering a product or service!)
Here it is:
What do they want, and how can I serve them?
It's such a...
