The first few months of the school year can set the tone for new families, either affirming their choice or making them question it. Often, initial outreach and support efforts wane as the school year progresses. To ensure your new families remain engaged and feel welcomed, here are some essential t...

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💬 There is one question you need to add to your new parents’ surveys!

📑 At ESM, we work with a lot of clients on developing surveys that are tailored especially to their community and one of the many surveys we offer is for new parents. We send this new parent survey out during re-enro...

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🏫 This topic was brought up at our latest Small School Leaders meetup, where essentially, some schools are being fully transparent about the true cost of education during the enrollment process.

So basically they're saying, "Here's how much it costs to educate your child, and here's ou...

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🤔 So you took a gamble on an applicant, now what? Perhaps last year you needed more students so you took the risk and admitted families that you thought would be a good fit, but weren't 100% positive.

😓 A year later these families leave, maybe spreading negative feedback about the scho...

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📲 Social proof can build that know and trust factor because people want to know the experience of others who have already experienced the school.

1. 📧 Every admissions email should include tested quotes and testimonials from parents, students, alumni, etc. Bonus if you've tailored thos...

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😅 Do you struggle with parents getting their enrollment contracts back to you on time? Deadlines pass and you're still left waiting? 

Wait no more with these 4 tips I'm sharing with you today!

1. Continuous Enrollment 🏫

This may seem obvious, but you'd be surprised at the number of s...

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☀️If you’re like most of the amazing schools I know, chances are you offer a camp program. Camp programs can be a great way to feed your school program, but how do you ensure that your camp enrollment is filled up every year?

Today, I’m going to share with you 3 Simple Ways to Boost You...

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🗝 Did you know that understanding the parent perspective is key to your marketing enrollment and retention at your school? 

The majority of those working in small schools are most likely wearing multiple hats, constantly busy - so it’s much easier to continue on as you have been with t...