One Question You Should Add to Your New Parent Surveys Mar 11, 2022

Hi there,

There is one question you need to add to your new parents’ surveys!

At ESM, we work with a lot of clients on developing surveys that are tailored especially to their community and one of the many surveys we offer is for new parents. We send this new parent survey out during...

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How to Market Your School's Actual Cost vs Tuition Feb 26, 2022

Hi there,

This topic was brought up at our latest Small School Leaders meetup, where essentially, some schools are being fully transparent about the true cost of education during the enrollment process.

So basically they're saying, "Here's how much it costs to educate your child, and here's our...

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You Took a Gamble on an Applicant: Now What? 🤔 Feb 26, 2022

Hi there,

So you took a gamble on an applicant, now what? Perhaps last year you needed more students so you took the risk and admitted families that you thought would be a good fit, but weren't 100% positive.

A year later these families leave, maybe spreading negative feedback about the school...

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3 Tips for Using Social Proof During the Admissions Season Feb 26, 2022

Hi there,

Social proof can build that know and trust factor because people want to know the experience of others who have already experienced the school.

1. Every admissions email should include tested quotes and testimonials from parents, students, alumni, etc. Bonus if you've tailored those...

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4 Ways to Get Enrollment Contracts Back on Time ⏳ Feb 11, 2022

Hi there!

Do you struggle with parents getting their enrollment contracts back to you on time? Deadlines pass and you're still left waiting? 

Wait no more with these 4 tips I'm sharing with you today!

1. Continuous Enrollment

This may seem obvious, but you'd be surprised at the...

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3 Simple Ways To Boost Camp Enrollment Feb 04, 2022

Hi there!

If you’re like most of the amazing schools I know, chances are you offer a camp program. Camp programs can be a great way to feed your school program, but how do you ensure that your camp enrollment is filled up every year?

Today, I’m going to share with you 3 Simple Ways to...

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The Parent Perspective: The Key To Marketing Enrollment & Retention 🗝 Jan 28, 2022

 Hi there!

 Did you know that understanding the parent perspective is key to your marketing enrollment and retention at your school? 

The majority of those working in small schools are most likely wearing multiple hats, constantly busy - so it’s much easier to continue on as...

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