I meet with lots of Heads of School and administrators and I'm sometimes very surprised by their view of marketing. 🤔
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Some schools think marketing is about digital ads, email sequences, brand awareness, communications, SEO, and social media. 📩 📨 📥 ⌨️ 🖥️
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Yes, marketing is all of those things. But it'...

✨ Hi there,

Small schools everywhere are being faced with the challenge of having minimal support and staffing for their marketing teams 😓 so here are my top tips on how to make sure your marketing team stills wins 🥳

1.) Determine the ROI on all of your marketing initiatives 💸 Ask yourself, are th...

✨Hi there!

As we all know - it costs more money, time, energy, and frustration to get prospective families into our school rather than keeping the families we already have and love.

🏫 By implementing the Connect 4 Framework, you’ll be sure to boost your school’s retention rates!

 Number 1️⃣ Conn...

✨ Hi there,

😓 If you're struggling with retention - you're going to see that your external brand hurt, your enrollment hurt and your community suffer.

Here are my 5 retention DO'S for 2022!

1. Surveys and third-party interviews 📋 how are you going to improve your school if you don't know what par...

✨ Hi there,

There are 5 key COVID communications you want to be using right now. 

🦠 COVID isn't going anywhere. Schools are experiencing spikes, staff shortage and receiving varying guidance from multiple sources. COVID communications are very helpful to your school, especially for your parents to...

✨Hi there,

🌨 You're probably wondering: why January through March? Well, this is a key retention time point.

It's a period where parents are asking themselves, "do we opt out of the school or stay?" and "I'm spending X amount of dollars every year, is it worth it?" 🤔 

 Basically, this time of yea...