Does this sound like your school?

 Parents: We’re overwhelmed with work, school, and extracurriculars—we don’t have time to search for things. We have to dig through our school’s emails to find what we’re looking for (and we’re not always successful). We...

I recently gave a presentation to the Seattle Archdiocese for Catholic Schools about surveys. Surveys are a great way to collect valuable information about your school community. It gives parents a way to help us help them. If you haven't been using surveys, or if you haven't been mindful about...

Hi there! 

When it comes to retention, communication is key. When you're communicating, what you're communicating, how often, and which channels you're using to communicate to families are all important details.

These are some communication mistakes I see in schools, (and...

Hey there,

Don't let your communications fall short as you head into the new school year, because this is the ideal time to be communicating with new & returning families.

Right now this is especially important because families are looking for those beloved traditions, community,...

Hey there! 

Today I'm thrilled to be joined by Jamie Giblett of Digistorm, a software company that specializes in the K-12 education industry, to chat about current trends in technology and how school apps & platforms can build stronger school communities.

As we transition...

Hello today! 

I have a much-needed topic for you today: your school's newsletter!

Take a moment and ask yourself:

Are we consistent in our planning and sending of newsletters? Is it easy for parents to find the information they need in our newsletters? Does our newsletter include images...

Hey there,

Let's talk communications! Specifically, your school's email marketing.

Your school's email communications are crucial right now especially with unexpected changes that might be happening over the next few months. Parents want to be informed and feel connected to the...

Hi there! 

We're in Spring 2021 and we're seeing record numbers from enrollment and more interest from prospective families in small and independent schools. 

While this is an incredible opportunity for growth and engagement, this also means that we need to put in twice the...

Hey there, 

Yes. You heard it. (I know it's the Nike slogan, but that doesn't mean it doesn't apply to schools!) 

Just do it. 

What do I mean by this? I challenge you to stop procrastinating and making excuses for not making progress.

Maybe you're putting off picking a...