5 Strategies for Funneling Prospective Students into your School and Camp Mar 29, 2023

The external community needs to get to know your school, teachers, staff, and campus sometimes years before they make a decision. If the only opportunities to engage with your school are admissions events, you’ll need to rethink your strategy. Some families don’t know they’re...

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Marketing Minute: Relationship Building Oct 22, 2022

Today I'm going to talk with you about relationship building.  

Now, relationship building is key to so many efforts.

Development

Marketing

  Retention.

It is so important. 

And there are many ways that you can relationship build.

You can have conversations.

You can attend...

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Your External Brand v. Your Marketing Dec 20, 2021

Hey there, 

Is there a disconnect between your external brand and your marketing/mission? This is such an important topic! It's been on my mind lately as I've been conducting a lot of third-party interviews with schools lately. 

To start, I'd like to distinguish your external brand...

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4 Reasons Why Schools Fail to Get Important Work Done Sep 06, 2021

Hey there, 

You're swamped with work, you're constantly putting out fires, and there's always something that slips off your plate each week. Does this sound like you?

If so, it's likely because some or all of these 4 things are happening to you. Understanding why this happens is the key to...

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4 Tips for What to Keep & What to Outsource Aug 04, 2021

 Hey there, 

Do you have a lot on your plate? Whether you're a small or large school, you can apply these 4 steps to determine what items on your task list you should focus on, what you can outsource, and what you can eliminate altogether. 

These will not only save you so much...

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🏫 4 Ways to Build Retention Jul 14, 2021

Hi there!

How are your retention efforts coming? It's so important to be thinking long-term when it comes to retention and building these practices into your family's experience.

These key strategies will not only allow you to gain insight into your families, they will help you shape...

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Putting The FUN in Fundraising 💰 🤗 Jun 25, 2021

Hi there, 

Do you hate asking for money? Back when I first came into the fundraising world, I absolutely hated it!

Now, years later, I've grown to love it. It was definitely a learning experience, but if want to put the "fun" back into FUNdraising, I have a few tips that can help....

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Successful Open House & Admissions Ideas Jun 18, 2021

Hi friends, 

In our last Small School Leaders meetup, we talked about open houses and our small school professionals shared a ton of great ideas on how they're planning open houses and strategizing for admissions this year.

Some schools are keeping their open houses virtual, as they saw...

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Is Your School Disappointing Families? Mar 01, 2021

Hey there,

It's the COVID era of admissions, and what that means for small independent schools is that you're likely working on overdrive right now.

As always, schools are communicating with current parents, alumni parents, and prospective parents. However, during this increase in enrollment and...

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What You Have to Lose in 2021 Jan 02, 2021

Hi there,

Happy new year! We've made it to 2021. Now, it's time to get the ball rolling, because I'm here today to talk about what is at stake for this year in your school. 

What if I told you that your actions right now could cost you 10% in revenue this time next year and an increase in...

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Why Your Website Photos are Killing Your Enrollment! 😮☠️ Dec 01, 2020

Hi there!

I'm here today to discuss a huge issue I'm seeing right now that is killing your enrollment efforts! 

Let me start by asking you to do a quick exercise: look at another school's homepage photos right now. What do you see? What is your initial reaction?

Probably, what you're...

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4 Areas Small Schools Waste Marketing Money Mar 14, 2020

Hey friend, 

I'm excited to chat with you today about four areas small schools waste money. 

Why is this important? Because small schools have limited resources, especially time and money! And I don't want you to waste those precious dollars and staff time.

So, let's get started. 

...
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