Hi there!

I'm going to start by sharing this incredible marketing quote which perfectly captures the essence of the topic I have for you today: 

"Marketing to everyone is marketing to no one."

You've heard me express this time and time again, but I want to stress how important and relevant this i...

Hey there,

At independent schools, and small independent schools especially, it can be a challenge to keep up enrollment in middle school and high school.

If you currently have families in those prior levels who are approaching middle or high school (or whatever your next level is), how many of th...

Hey there, 

Fundraising season is quickly approaching! How are your preparations going? 

Let's make sure you're ready for the season by discussing the one thing that can make or break participation in your annual giving: 

Relationship-building! Yes, I talk about this a lot as a key factor in your...

Hi friends, 

Are you getting ready to hire for a new marketing position at your school? If so, this is for you! 

I've seen a lot of small and independent schools posting their job descriptions and responsibilities for marketing positions. If you're currently in this process, I want to urge you to ...

Hello!

Today I'm giving you some helpful productivity hacks, because I know you're going to need these as you head back to school!

1. Set aside time on your calendar each week for tasks like database entry, retention, pulling data reports, etc. or other routine tasks that need to happen but someti...

Hey there, 

Happy back-to-school! Today we're addressing how you can make this transition back into the school year with ease. 

This is arguably the busiest time of the year for all schools, but there are ways you can set yourself up for success without all that additional stress. 

• Give yoursel
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Hi friends! 

Do you manage social media for your small school? If so, I have 4 helpful tips that will allow you to save time and create content that is best aligned with your goals. 

Let's dive into these key strategies: 

1. Know its purpose.  For instance, if your social media is mostly for your...

Hey there, 

Today, I'm delighted to chat with Pamela Wray, an incredible member of our Small School Leaders community!

Pamela is the Enrollment Management Coordinator for the Catholic Schools of the Diocese of Richmond. Her focus is strengthening school communities by providing admissions and mark...

Hey there!

It's summer! ☀️  It's also your golden opportunity to work on your admissions, specifically—FAQs. 

Frequently asked questions are so important! By having them laid on your website, in videos, or even on social media, you're prepared to overcome any objections parents have. What I'm talk...

Hey there, 

Did you have an influx in enrollment last year? Are you wondering how you are going to keep all these new families? 

If so, this is the video for you! Even if you didn't see an increase in enrollment, these strategies will still help with your retention efforts. 

Currently, an importa...

Hey there,

As you prepare for the new school year, I'm going to challenge you to take a look at every single item on your marketing, admissions, and development calendars and ask yourself:

Are we seeing a return on investment? 

This means not just calculating the hard numbers, but also considerin...

Hey there, 

Today we're diving into 8 of my favorite apps & tech tools! I recommend trying these out, as a lot of them can be really helpful for your school, your team, and your productivity. 

Here they are, in no particular order:

📱 Voxer — This app is what you get when you cross a walkie-talkie...