Hey there,

It's the COVID era of admissions, and what that means for small independent schools is that you're likely working on overdrive right now.

As always, schools are communicating with current parents, alumni parents, and prospective parents. However, during this increase in enrollment and i...

Hello today! 

I have a much-needed topic for you today: your school's newsletter!

Take a moment and ask yourself:

Are we consistent in our planning and sending of newsletters? Is it easy for parents to find the information they need in our newsletters? Does our newsletter include images or videos...

Hey there,

Let's talk communications! Specifically, your school's email marketing.

Your school's email communications are crucial right now especially with unexpected changes that might be happening over the next few months. Parents want to be informed and feel connected to the community.

Now is ...

Hey there,

I just wanted to remind everyone that it's the little things that matter, truly. 

I'm talking about those small touches that really only take us a few minutes to do. When it comes to our school's marketing, communicating with parents, and colleagues, something so small and simple can ma...

Hi there,

Just a quick note for all heads of schools and marketing directors: progress over perfection! 

Why? Right now I'm seeing a lot of amazing ideas being floated around in schools, but there is sometimes a resistance to start that idea because it's going to take too many resources right now,...

Hey there! 

Today I am here with my daughter to take a moment to show my appreciation for all the women leaders and administrators in small schools who I have seen do incredible work, especially during this difficult time! 

You are such a joy to work with! 

You have inspired me to discuss some of...

Hi there, 

This is extremely important right now. With COVID-19 numbers rising across the country, schools are anticipating program changes over the next few months. Whether you're in-person possibly changing to hybrid or to distance, or you're already hybrid and changing to distance, your schools ...

Hi there, 

Today we are talking about buyer's remorse.

Buyer's remorse is real. As a school, you may think this doesn't apply to you because your parents aren't exactly buyers.

However, your school IS a product, and your parents ARE buyers. Especially for 2021, we need to be thinking strategicall...

Hey there, 

Today we're discussing the 5 biggest copywriting mistakes you are making that are hurting your school. 

Communication is extremely important, especially now during COVID-19, so let's dive in! 

Here's the cheat sheet for what you SHOULD be doing: 

1. Act like you are writing to one si...

Hey there, 

As school professionals and leaders, I know that you normally have A LOT on your plate. And with COVID-19, I know you have even more on your plate. 

So, I'm going to tell you the secret to getting more done in a day, even though you probably won't like the answer: 

Take some of those ...

Hey there, 

Today I'm here to give you one simple tip on how to get faculty and staff on board with retention. 

Here's what I'm seeing at small schools—when the topic of retention comes up, everyone avoids responsibility. 

Instead, if we reframe retention as "relationship building," it becomes a ...