In our work with numerous small schools, one common issue we encounter is the absence of a robust stewardship plan for donors. This often results in inconsistent expressions of gratitude and donors feeling underappreciated. One of the most gratifying tasks for us is helping these schools...

Faculty In-Service sessions offer an incredible platform for the marketing, development, and admissions teams to connect with the faculty and staff. When you present at Faculty In-Service, you get to showcase your roles, clarify expectations, emphasize the importance of everyone's involvement in...

Today, we are diving into the world of photo card apps and exploring how they can help us connect, thank, and engage with our parents and families as part of a comprehensive retention plan. We all know that building strong relationships with our school community is essential for...

Today I'm going to talk with you about relationship building.  

Now, relationship building is key to so many efforts.

Development

Marketing

  Retention.

It is so important. 

And there are many ways that you can relationship build.

You can have conversations.

You can attend...

Hi there! 

Today we're talking about advancement directors—do you have one? Do you need one? 

If you don't yet have an advancement director, I would strongly encourage you to seek one out. Now, you may be thinking, why do I need an advancement director? What if my school doesn't...

Hi friends, 

Are you getting ready to hire for a new marketing position at your school? If so, this is for you! 

I've seen a lot of small and independent schools posting their job descriptions and responsibilities for marketing positions. If you're currently in this process, I want to...

Hello friend! 

Are you in a development, admissions, or marketing department at your school? This conversation is one that I believe can benefit anyone working in these departments, especially when it comes to planning and considering your budgets. 

This came from a question I...

Hey there, 

Today I'm joined by two of my favorite small school leaders, Kira Dickson & Christine Hickey from St.Martin's-in-the-Field Episcopal School. Kira is the Director of Admissions & Athletics and Christine is the Director of Development & Marketing. 

They were...

Hey there,

As you prepare for the new school year, I'm going to challenge you to take a look at every single item on your marketing, admissions, and development calendars and ask yourself:

Are we seeing a return on investment? 

This means not just calculating the hard...

Hello today! 

Are your marketing, development, and admissions teams working together? Or, do they look a little more like three siloed teams?

Collectively, these are your advancement teams, as they are absolutely vital to moving your school forward. 

Why collaboration, and why...

Hi there,

Happy new year! We've made it to 2021. Now, it's time to get the ball rolling, because I'm here today to talk about what is at stake for this year in your school. 

What if I told you that your actions right now could cost you 10% in revenue this time next year and an increase in...