Hi there!

In the age of digital marketing and automation, it's easy to lose a few key factors in school marketing, one of which is a high-touch customer experience.

Don't get me wrong—I'm all about automation and the power of technology, but there is something so special about a handwritten note! ...

Hi friends, 

In our last Small School Leaders meetup, we talked about open houses and our small school professionals shared a ton of great ideas on how they're planning open houses and strategizing for admissions this year. 🏫

Some schools are keeping their open houses virtual, as they saw high att...

Hello today!

Are you a part of a small school marketing team? These are some of the most common mistakes I see that are costing you time and money!

1. You're copying the big schools. They have different resources and a different community! What works for one school may not work for another. 

2. Y...

Hey there, 

Yes. You heard it. (I know it's the Nike slogan, but that doesn't mean it doesn't apply to schools!) 

Just do it. 

What do I mean by this? I challenge you to stop procrastinating and making excuses for not making progress.

Maybe you're putting off picking a referral program for your ...

Hello there!

Let's talk about your website. It's extremely important, of course, as it likely will be a prospective family's first encounter with your school! You want to make a great first impression. 

These 3, easy changes you can make to your website will definitely be helpful: 

1. Have 1 clea...

Hey there, 

As we are in December heading into January, I have 3 strategies to set you up for success in 2021. I know these will help you get into the new year, but really, these are going to be applicable anytime! 

Here we go...

1. Be clear about who you are serving, and what your niche is! (wit...

Hello there, 

As we're heading into the spring, I know you are probably dealing with admissions, interest from public school families, teacher stress, disgruntled families, and of course additional COVID-19 safety issues and distance learning.

There is A LOT going on right now, and some of that hi...

Hey there, 

Today we are talking about fundraising and marketing. While you might think these two efforts are separate, I want to encourage you to see just how tied together fundraising and marketing really are.

On Giving Tuesday earlier this week, we saw tremendous success with the schools we wo...

Hi there!

I'm here today to discuss a huge issue I'm seeing right now that is killing your enrollment efforts! 

Let me start by asking you to do a quick exercise: look at another school's homepage photos right now. What do you see? What is your initial reaction?

Probably, what you're seeing is sm...

Hi there!

With Thanksgiving coming up next week, I'm going to take a moment to express how grateful I am for you, and for all my independent school family!

So of course I'm going to ask you that question—what are you grateful for? And I'm going to encourage you to think about the many people who a...

Hello today!

As the holidays are approaching and Spring 2021 is right around the corner, let's take a step back for a moment to do a 10-minute exercise that I promise will help you move forward right now and into the new year. 

This is a practice that a lot of entrepreneurs and business owners do,...

Hello today! 

With the holiday season quickly approaching, it's extremely important this winter more than ever to get creative with expressing gratitude to your families for sticking with you through an extremely difficult and unexpected year. 

COVID-19 has wreaked havoc on your students' school e...