How To Keep New Families at Your School Jun 16, 2021

Hey there, 

Did you have an influx in enrollment last year? Are you wondering how you are going to keep all these new families? 

If so, this is the video for you! Even if you didn't see an increase in enrollment, these strategies will still help with your retention efforts. 

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4 Effective Communications for Retention Jun 15, 2021

Hey there,

Don't let your communications fall short as you head into the new school year, because this is the ideal time to be communicating with new & returning families.

Right now this is especially important because families are looking for those beloved traditions, community,...

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3 Admissions Tips from Small School Leaders Jun 11, 2021

Hi friends!

Today I'm sharing some admissions & retention strategies to keep families at your school! These came from our most recent Small School Leaders meetup, where we heard some inspiring tips that you can use at your school. 

1. Shift the mindset. This means showcasing from the...

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How to Put on an Incredible Virtual Event w/Kira Dickson & Christine Hickey May 19, 2021

Hey there, 

Today I'm joined by two of my favorite small school leaders, Kira Dickson & Christine Hickey from St.Martin's-in-the-Field Episcopal School. Kira is the Director of Admissions & Athletics and Christine is the Director of Development & Marketing. 

They were...

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4 Mistakes Small School Marketing Teams Make Mar 22, 2021

Hello today!

Are you a part of a small school marketing team? These are some of the most common mistakes I see that are costing you time and money!

1. You're copying the big schools. They have different resources and a different community! What works for one school may not work for another. ...

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3 Fundraising & Giving Tuesday Mistakes Schools Make Dec 02, 2020

Hey there, 

Today we are talking about fundraising and marketing. While you might think these two efforts are separate, I want to encourage you to see just how tied together fundraising and marketing really are.

On Giving Tuesday earlier this week, we saw tremendous success with the schools...

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