Hi friends! 

Today we have a much-needed topic for you: fundraising.

I've been talking A LOT about this recently, not only because it's the start of annual giving, but because the way you approach your asks year-round will truly affect your parents' perception of your school,...

Hey there, 

Surveys are a hot topic right now! Why? Through annual surveys, you can benchmark data, figure out what's working, and what needs to improve. Here are 7 key surveys you should be using at your school: 

1. New-family survey. This helps your school better understand the...

Hey there,

At independent schools, and small independent schools especially, it can be a challenge to keep up enrollment in middle school and high school.

If you currently have families in those prior levels who are approaching middle or high school (or whatever your next level is), how many of...

Hi friends, 

As Annual Giving season is right around the corner, today I'm here to tell you one of the major fundraising mistakes that I see in small and independent schools. 

In addition, making this key mistake can also negatively impact your retention efforts. So, let's dive in!

I'll...

Hey there, 

As a part of our back-to-school series, today I'm addressing the importance of soft touches. What is a soft touch? I define it as anything that doesn't have a hidden agenda. It's the pieces that connect your families with your mission. 

They're important because when a...

Hello!

Today I'm giving you some helpful productivity hacks, because I know you're going to need these as you head back to school!

1. Set aside time on your calendar each week for tasks like database entry, retention, pulling data reports, etc. or other routine tasks that need to happen but...

Hi there! 

Today I'm excited to chat with Angie Ward of Enroll Media Group about the power of using LinkedIn Ads at your school. 

Many schools use Facebook, Instagram, and Google for their advertising, and while those are great tools, LinkedIn advertising allows for...

Hi there, 

Have you recently started a new position at a school?  Whether you're a new Head of School, Marketing, Admissions, Advancement Director, or similar role, this is the video for you! 

At small and independent schools, starting a new role can be a lot of learning,...

Hey there, 

Today we have a NEW topic—strategies to widen your enrollment funnel this summer. You can be implementing these ideas for outreach now, AND for free or at very little cost. So why not give it a try?

I've recently been working with a few small schools...

Hello friend!

How's planning for fall going? I'm sure there's a lot that you've set up already, but I've prepared a list of even more ways you can prevent burnout & save yourself some trouble this fall! 

This includes a lot of batching content, whether it is filming videos, setting...

Hey there, 

Did you have an influx in enrollment last year? Are you wondering how you are going to keep all these new families? 

If so, this is the video for you! Even if you didn't see an increase in enrollment, these strategies will still help with your retention efforts. 

...

Hi there, 

Today we're talking about the importance of summer camp    and why it needs to be a part of your enrollment funnel if it's not already. Here are two major reasons to be including those families in your that long-term funnel: 

1. Your summer camp program...