Hi there!

Today I'll be sharing with you 6 Reasons why families leave schools. This knowledge is critical because you want to retain the families that you have, the families that you love, because it saves you time, money, energy, everything  - and creates a community that is really supportive.

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Hi there!

Struggling to engage your admissions list? I have 3 key tips on how to win over the families considering enrolling in your school with strategies that showcase your special value proposition.

1.  Your admissions list should be included in all your soft touch emails to families. What do I ...

Hey there, 

Today we're diving into 5 common new family mistakes. It's so important right now to be engaging your new families, providing extra support, and paying extra attention to all your new families, but you may be making a few of these key mistakes...

1. Assuming you haven't made a mistake....

Hi there! 

When it comes to retention, communication is key. When you're communicating, what you're communicating, how often, and which channels you're using to communicate to families are all important details.

These are some communication mistakes I see in schools, (and being a parent myself I c...

Hi there, 

Do you hate asking for money? Back when I first came into the fundraising world, I absolutely hated it!

Now, years later, I've grown to love it. It was definitely a learning experience, but if want to put the "fun" back into FUNdraising, I have a few tips that can help. 😉 

💰 Shape your...

Hi friends, 

In our last Small School Leaders meetup, we talked about open houses and our small school professionals shared a ton of great ideas on how they're planning open houses and strategizing for admissions this year. 🏫

Some schools are keeping their open houses virtual, as they saw high att...

Hey there!

It's summer! ☀️  It's also your golden opportunity to work on your admissions, specifically—FAQs. 

Frequently asked questions are so important! By having them laid on your website, in videos, or even on social media, you're prepared to overcome any objections parents have. What I'm talk...

Hi friends!

Today I'm sharing some admissions & retention strategies to keep families at your school! These came from our most recent Small School Leaders meetup, where we heard some inspiring tips that you can use at your school. 

1. Shift the mindset. This means showcasing from the beginning the...

Hey there, 

Today, I have some great retention tips for you to start on NOW and into the summer. By implementing these now, you will set your school up for success in the fall. This is especially important for all of the new families who haven't yet seen what a "normal" school year looks like at yo...

Hey there,

As you prepare for the new school year, I'm going to challenge you to take a look at every single item on your marketing, admissions, and development calendars and ask yourself:

Are we seeing a return on investment? 

This means not just calculating the hard numbers, but also considerin...

Hey there,

It's the COVID era of admissions, and what that means for small independent schools is that you're likely working on overdrive right now.

As always, schools are communicating with current parents, alumni parents, and prospective parents. However, during this increase in enrollment and i...

Hello today! 

I have a much-needed topic for you today: your school's newsletter!

Take a moment and ask yourself:

Are we consistent in our planning and sending of newsletters? Is it easy for parents to find the information they need in our newsletters? Does our newsletter include images or videos...