“Too often we substitute internal industry and product knowledge for customer input.” - Cindy Alvarez

Without feedback, you’re not going to know the issues parents have on their minds or what support they need. Communication is a two-way process. Without having a consistent...

“The process of exceeding a customer's expectations to create a positive customer experience with your product or brand to improve loyalty.” - Hubspot

“Surprise and Delight” is actually a psychological principle. It’s human nature to want to reciprocate when...

I love this quote because it's so true. We live so much of our lives in fear.

Fear of disappointing.

Fear of failing.

Fear of hoping.

Fear of succeeding.

And when we listen to these fears, we end up not trying.

This can look like not trying a different marketing strategy or continuing...

 Hi there,

Communication is really important, especially NOW  You want to make sure you're communicating with your new and current families this summer - so let's chat about how you can do this effectively  

1.) Continue Your Weekly Emails  If you were always...

 Hi there,

In receiving our end-of-year surveys, there is a clear reoccurring theme...Families want community. Not just new families, but everyone

The last couple of years have been hard on our communities, and because of this, we haven't been able to fully return to a place where we...

 Hi there!

 Did you know that understanding the parent perspective is key to your marketing enrollment and retention at your school? 

The majority of those working in small schools are most likely wearing multiple hats, constantly busy - so it’s much easier to continue on as...

Hi there!

As we all know - it costs more money, time, energy, and frustration to get prospective families into our school rather than keeping the families we already have and love.

 By implementing the Connect 4 Framework, you’ll be sure to boost your school’s retention...

 Hi there,

 If you're struggling with retention - you're going to see that your external brand hurt, your enrollment hurt and your community suffer.

Here are my 5 retention DO'S for 2022!

1. Surveys and third-party interviews  how are you going to improve your school if you don't...

 Hi there,

There are 5 key COVID communications you want to be using right now. 

 COVID isn't going anywhere. Schools are experiencing spikes, staff shortage and receiving varying guidance from multiple sources. COVID communications are very helpful to your school, especially...

Hi there,

 You're probably wondering: why January through March? Well, this is a key retention time point.

It's a period where parents are asking themselves, "do we opt out of the school or stay?" and "I'm spending X amount of dollars every year, is it worth it?"  

 Basically,...