Today I'm thrilled to be joined by Angie Ward of Enroll Media Group to discuss digital advertising trends for independent schools.

As Google, Facebook, and iOS release new privacy changes, digital advertisers need to shift their campaigns to deliver results. 

For independent schools, changes...

Hey there, 

These common school survey mistakes are easily avoidable and make all the difference! 

  Inconsistency. By sticking to a survey schedule, you give parents what they expect and get easily trackable data. 

  Not using anonymous surveys. This is so important! If...

Hi there, 

Do you hate asking for money? Back when I first came into the fundraising world, I absolutely hated it!

Now, years later, I've grown to love it. It was definitely a learning experience, but if want to put the "fun" back into FUNdraising, I have a few tips that can help....

Hey there, 

Today we have a NEW topic—strategies to widen your enrollment funnel this summer. You can be implementing these ideas for outreach now, AND for free or at very little cost. So why not give it a try?

I've recently been working with a few small schools...

Hey there, 

Did you have an influx in enrollment last year? Are you wondering how you are going to keep all these new families? 

If so, this is the video for you! Even if you didn't see an increase in enrollment, these strategies will still help with your retention efforts. 

...

Hi there, 

Today we're talking about the importance of summer camp    and why it needs to be a part of your enrollment funnel if it's not already. Here are two major reasons to be including those families in your that long-term funnel: 

1. Your summer camp program...

Hey there, 

Today, I have some great retention tips for you to start on NOW and into the summer. By implementing these now, you will set your school up for success in the fall. This is especially important for all of the new families who haven't yet seen what a "normal" school year looks...

Hey there,

As you prepare for the new school year, I'm going to challenge you to take a look at every single item on your marketing, admissions, and development calendars and ask yourself:

Are we seeing a return on investment? 

This means not just calculating the hard...

Hello today! 

Are your marketing, development, and admissions teams working together? Or, do they look a little more like three siloed teams?

Collectively, these are your advancement teams, as they are absolutely vital to moving your school forward. 

Why collaboration, and why...

Hey there!

I'm so excited to be joined today by Tara Claeys of Design TLC to talk about WordPress for building your school's website. 

Tara specializes in building WordPress sites for small and medium-sized schools, and she's also my co-host of the Mindful School Marketing Podcast ...

Hey there,

Today, as a part of our Community Builder series, I'm joined by MJ Zafis-Garcia and Sabrina Colaianni from St. Raphael School in Rockville, MD to chat about the ways that they build community in their school amidst COVID-19!

Sabrina summed it up nicely, "For us,...

Hey there, 

Today we're discussing the key marketing principle of digital storytelling. You may think, does this apply to my school?

It absolutely does. Why? People make decisions based on emotion and back it up with logic. I can't stress this enough. What this means...