I'm going to start by sharing this incredible marketing quote which perfectly captures the essence of the topic I have for you today:
"Marketing to everyone is marketing to no one."
You've heard me express this time and time again, but I want to stress how...
Is there a disconnect between your external brand and your marketing/mission? This is such an important topic! It's been on my mind lately as I've been conducting a lot of third-party interviews with schools lately.
To start, I'd like to distinguish your external brand...
We're coming up on my favorite time of year: PLAN-uary!
Yes—you read that right. What better way is there to kick off the beginning of your year than to crack open a nice, fresh new planner?
If you're looking to stay on top of your work, wellness, and fitness...
Are you making any of these easily avoidable mistakes on your school's website? Let's find out.
Many of the key mistakes that I see are fairly basic, but can truly make or break a prospective parent's experience of your school.
Remember, many times, your website is the first...
It's admissions season 2022! How's it going?
If you're feeling overwhelmed, don't worry—today I have 3 admissions funnels (that aren't open houses!) which you can be planning and implementing year-round. These are great ways to widen your funnel and boost...
Are you working on new family retention right now? Today I have a few tips that I urge you to implement now if you aren't already.
1. Do a new parent survey. This gives parents an outlet to express their feedback, especially if it's anonymous.
Today we have a much-needed topic for you: fundraising.
I've been talking A LOT about this recently, not only because it's the start of annual giving, but because the way you approach your asks year-round will truly affect your parents' perception of your school,...
As many schools are just starting their annual giving this month, I have a quick tip for your social media when it comes to marketing and fundraising this season.
First, how much are you making those asks? When you look at your social media feeds, are there...
Fundraising season is quickly approaching! How are your preparations going?
Let's make sure you're ready for the season by discussing the one thing that can make or break participation in your annual giving:
Relationship-building! Yes, I talk about this...
Today we're talking all about outsourcing. Why? If you're a part of a small school, I know you probably wear many hats and are limited on resources to hire others.
Despite that, there are certain aspects of your job that CAN be outsourced and can actually save you valuable...
Have you ever conducted third-party interviews of your current parents, alumni families, and your students?
If not, I highly recommend it. It will not only give your constituency an anonymous place to express how they feel, but it will also give you key insights into why...
You're swamped with work, you're constantly putting out fires, and there's always something that slips off your plate each week. Does this sound like you?
If so, it's likely because some or all of these 4 things are happening to you. Understanding why this happens is the key to...