I'm going to start by sharing this incredible marketing quote which perfectly captures the essence of the topic I have for you today:
"Marketing to everyone is marketing to no one."
You've heard me express this time and time again, but I want to stress how...
Is there a disconnect between your external brand and your marketing/mission? This is such an important topic! It's been on my mind lately as I've been conducting a lot of third-party interviews with schools lately.
To start, I'd like to distinguish your external brand...
We're coming up on my favorite time of year: PLAN-uary!
Yes—you read that right. What better way is there to kick off the beginning of your year than to crack open a nice, fresh new planner?
If you're looking to stay on top of your work, wellness, and fitness...
Are you making any of these easily avoidable mistakes on your school's website? Let's find out.
Many of the key mistakes that I see are fairly basic, but can truly make or break a prospective parent's experience of your school.
Remember, many times, your website is the first...
It's admissions season 2022! How's it going?
If you're feeling overwhelmed, don't worry—today I have 3 admissions funnels (that aren't open houses!) which you can be planning and implementing year-round. These are great ways to widen your funnel and boost...
Are you working on new family retention right now? Today I have a few tips that I urge you to implement now if you aren't already.
1. Do a new parent survey. This gives parents an outlet to express their feedback, especially if it's anonymous.
Today we have a much-needed topic for you: fundraising.
I've been talking A LOT about this recently, not only because it's the start of annual giving, but because the way you approach your asks year-round will truly affect your parents' perception of your school,...
Surveys are a hot topic right now! Why? Through annual surveys, you can benchmark data, figure out what's working, and what needs to improve. Here are 7 key surveys you should be using at your school:
1. New-family survey. This helps your school better understand the...
Internal marketing = marketing gold. How does this apply to your school right now?
If you have a middle or high school program (or whatever your next level is), you always want to be actively educating parents on that program AND overcoming their objections.
As many schools are just starting their annual giving this month, I have a quick tip for your social media when it comes to marketing and fundraising this season.
First, how much are you making those asks? When you look at your social media feeds, are there...
At independent schools, and small independent schools especially, it can be a challenge to keep up enrollment in middle school and high school.
If you currently have families in those prior levels who are approaching middle or high school (or whatever your next level is), how many of...
Fundraising season is quickly approaching! How are your preparations going?
Let's make sure you're ready for the season by discussing the one thing that can make or break participation in your annual giving:
Relationship-building! Yes, I talk about this...