Hey there, 

These common school survey mistakes are easily avoidable and make all the difference! 

❌  Inconsistency. By sticking to a survey schedule, you give parents what they expect and get easily trackable data. 

❌  Not using anonymous surveys. This is so important! If you don't give parents ...

Hey there, 

Today we have a NEW topic—strategies to widen your enrollment funnel this summer. You can be implementing these ideas for outreach now, AND for free or at very little cost. So why not give it a try? 😉

I've recently been working with a few small schools that have seen success through th...

Today I'm thrilled to be joined by Joe Monzo, founder of Monzo Media Productions. As a product of independent schools himself, Joe is passionate about working with independent schools and showcasing schools' stories through video. 

Joe answers all your video-related questions, including how to leve...

Hey there! 

Today I'm thrilled to be joined by Jamie Giblett of Digistorm, a software company that specializes in the K-12 education industry, to chat about current trends in technology and how school apps & platforms can build stronger school communities.

As we transition out the pandemic, many s...

Hey there,

As you prepare for the new school year, I'm going to challenge you to take a look at every single item on your marketing, admissions, and development calendars and ask yourself:

Are we seeing a return on investment? 

This means not just calculating the hard numbers, but also considerin...

Hey there, 

I know I've been talking a lot about systematizing and workflow lately. That's because I can't stress enough how crucial they are to the acceleration of your schools' teams! 

Today I want to address an issue I'm seeing in independent schools, large or small, that frequently gets overlo...

Hello today! 

Are your marketing, development, and admissions teams working together? Or, do they look a little more like three siloed teams? 🤔

Collectively, these are your advancement teams, as they are absolutely vital to moving your school forward. 

Why collaboration, and why now? 

Now, more ...

Hey there, 

Today we're diving into 8 of my favorite apps & tech tools! I recommend trying these out, as a lot of them can be really helpful for your school, your team, and your productivity. 

Here they are, in no particular order:

📱 Voxer — This app is what you get when you cross a walkie-talkie...

Hey there!

I'm so excited to be joined today by Tara Claeys of Design TLC to talk about WordPress for building your school's website. 

Tara specializes in building WordPress sites for small and medium-sized schools, and she's also my co-host of the Mindful School Marketing Podcast 🌱 coming April 2...

Hello today!

Are you a part of a small school marketing team? These are some of the most common mistakes I see that are costing you time and money!

1. You're copying the big schools. They have different resources and a different community! What works for one school may not work for another. 

2. Y...

Hi there!

Today we're going to be talking about something that is key to your success: foundational marketing.

Now, what is foundational marketing?

Let me start by telling you what it's not:

• Shiny object syndrome
• Jumping on the next big marketing trend
• In-depth studies, Facebook & Google Ads
...

Hello today! 

I want to bring up the difference between healthy and toxic school competition.

I see this all the time! While it's important to monitor your competition, it's not a good idea to model the other school simply because you want to jump on a new trend, or adapt what looks like a flashy ...