4 Website Mistakes Small Schools Make Jan 13, 2020

Hi there, 

This week I attended some conferences where all the buzz was around small schools refreshing and rebuilding their website.

Schools either had just finished the process, were in the thick of it or knew they needed to do it ASAP.

Listening to the conversations, I realized that some...

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3 Bad Habits to Kick in 2020! Jan 06, 2020

Hey friend,

I'm excited to talk with you today about bad habits. Why? Because bad habits slow us down and keep us from reaching our goals. And I want you to reach your goals this year.

But bad habits are sooooo hard to spot sometimes. They kind of sneak up on us when we're not looking.

I...

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6 Tips to Work and Flow Better in 2020 (for Independent Schools Administrators and Marketers) Dec 30, 2019

Hey, are you ready go up-level in 2020?

Then it's time to rethink your routine.

Imagine getting more done in less time.

Imagine feeling great about every day. ‍

You can make this happen!! 

Check out this video and learn the secret to a more productive and enjoyable new year. It's...

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The Facebook Ad Strategy to Increase Admissions Traffic & Enrollment (That Every Independent School Needs!) Dec 27, 2019

A Step-by-Step Facebook Ads Strategy to Boost Independent School Foot Traffic!

I'm soooo excited to share this Facebook Ad strategy with you.

Are you looking to increase your school's enrollment funnel? Then this is for you!

It's an ad strategy that I don't see many schools doing and it's going...

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8 Tips to Boost Productivity and Save Time (perfect for Marketing & Development Directors and Private School Heads!) Dec 19, 2019

Productivity = More Time, Better Results! 

How many of you wish you had more than 24 hours in a day? You're thinking, "I could get so much more done. I wouldn't have this huge to-do list and I'd actually get to relax on school breaks!." 

I hear you friend. I've felt the same way. I'm a...

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6 Strategies to Boost your Creativity (and Independent School Marketing!) in 2020 Dec 17, 2019

Creativity + Innovation = Effective Independent School Marketing!

Think you don't need creativity? Friend, you're so wrong!

If you're a Head of School or Marketing Director (or any independent school employee!), you need creativity. Why? Creativity IS marketing. And marketing is vital to the...

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5 Tips for Engaging Independent School Families this Holiday Season (that'll help your marketing and retention efforts!) Dec 12, 2019

The Holiday Season = High Engagement for Private School Families!

If you're like most people in independent schools, you're counting down the days until your winter holiday vacation (and a much deserved break!).

But wait!

This holiday season is the BEST time to create warm and fuzzy moments with...

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The Secrets to a Successful Private School Marketing Team (or any team!) Nov 05, 2019

Searching for the recipe for a successful team? Look no further! In this video, I share the team philosophy that's resulted in success. It's how we get so much done with such small teams.

First, I ask every team to embrace this: "Perfectionism kills dreams. And Marketing." And along...

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More Campers in the Door! How to Successfully Market your Independent School's Summer Camp Nov 05, 2019

How well are you marketing your Summer Camp?

Summer Camps often provide the much-needed revenue that supplements the school's tuition gap. Yet, many of us aren't marketing this revenue-generator as strategically as our school admissions.

So how do you up-level your Summer Camp marketing? With the...

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3 Marketing Strategies Every Independent School Needs: Areas of Growth to Overcome a Competitive Marketing Landscape Oct 16, 2019

How do you stand out in this competitive private school market? What's today's marketing landscape look like and what strategies work? 

Today we're diving into 3 Areas of Growth schools need to focus on and the strategies to help them grow and thrive to meet marketing challenges. Let's get...

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How to Create Independent School Marketing Videos for Less (and why you need to do it) Oct 09, 2019

Hey friends, 

I love this topic! Why? Because it's 1) easy, 2) cheap, and 3) vital to your marketing plan.

So, let's jump in. Today's video is about how to capture video when your school lacks resources and time. 

If you're unfamiliar with my philosophy about quantity over quality...

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This FREE Tool Helps Private Schools Rank Higher on Google Sep 23, 2019

We know our millennial families are checking us out online. But I see soooo many schools not utilizing this easy, free tool!!

Let me tell you, it's a game changer! So grab your computer or phone and I'm going to show you how to find and use this tool

Ok, we're going to start by Googling your...

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