I'm sure you've heard it before, but it's worth repeating: It costs substantially more to attract a new family than it does to retain one. 

Every school I've worked with has retention pains. It's part of being a school. It's usually a combination of miscommunication, the "this-doesn't-belong-to-me" department issue, or a lack of systems. 

Does that sound familiar?

After years of working with schools, I've broken this down into a simple formula:

When parents feel engaged, connected,...

Many of you are probably thinking, "oh yeah, I know my website and social need to be up to date. This doesn't apply to me."

Well, hold on partner! Let me ask you this: Do you have a weekly date scheduled in your calendar to google your school (on multiple platforms)? If not, then listen up my friend.

In an age of millennial parents and the growth of social media, now more than ever it is critically important that your school has a strong online presence. 

This goes beyond an...