Being Grateful For Our Schools 🙌 Nov 18, 2020

Hi there!

With Thanksgiving coming up next week, I'm going to take a moment to express how grateful I am for you, and for all my independent school family!

So of course I'm going to ask you that question—what are you grateful for? And I'm going to encourage you to think about the many...

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Can You Imagine Something Better? (an exercise to make your life easier!) Nov 17, 2020

Hello today!

As the holidays are approaching and Spring 2021 is right around the corner, let's take a step back for a moment to do a 10-minute exercise that I promise will help you move forward right now and into the new year. 

This is a practice that a lot of entrepreneurs and business...

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3 Strategies to Help Schools Prepare for COVID-19 Program Changes Nov 12, 2020

Hi there, 

This is extremely important right now. With COVID-19 numbers rising across the country, schools are anticipating program changes over the next few months. Whether you're in-person possibly changing to hybrid or to distance, or you're already hybrid and changing to distance,...

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5 Ways to Express Gratitude Around the Holidays 🎁 🎄 Nov 11, 2020

Hello today! 

With the holiday season quickly approaching, it's extremely important this winter more than ever to get creative with expressing gratitude to your families for sticking with you through an extremely difficult and unexpected year. 

COVID-19 has wreaked havoc on...

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3 Admissions Strategies That Work! Nov 10, 2020

Hello there, 

  • Are you in the midst of admissions and enrollment right now? 
  • Are you trying to get more families in your school? 
  • Are you figuring out how to hold open houses and other events virtually and in-person? 

If you're asking these questions right now, you've come to...

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5 Ways to Avoid Burnout This School Year Oct 23, 2020

Hello today!

This is something we ALL need right now. I'm seeing this on a huge level, for heads of schools, teachers, and administrators. 

So, what I have for you today are 5 ways to avoid burnout this school year. And if you're already burnt out, then hopefully you can still you these to...

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5 Mistakes That are Killing Your Enrollment & Retention Efforts! Oct 19, 2020

Hi there! 

Spring 2021 is right around the corner, and NOW, more than ever, we need to be focused on enrollment and retention. 

So, today I have for you the top 5 mistakes that are killing all your efforts right now: 

1. You think you can do it ALL and are not ...

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Buyer's Remorse in Independent Schools Oct 16, 2020

Hi there, 

Today we are talking about buyer's remorse.

Buyer's remorse is real. As a school, you may think this doesn't apply to you because your parents aren't exactly buyers.

However, your school IS a product, and your parents ARE buyers. Especially for 2021, we need to be...

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5 Steps To Rocking Your One-Person Small School Shop Oct 16, 2020

Hello there, 

As small school professionals with limited personnel and resources, many of us are running our "one-person shops."

With a small team myself and A LOT of daily tasks to accomplish, I know what it's like, and have a few tips to get more done and to make that one-person shop even...

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5 Copywriting Mistakes Independent Schools Make That Hurt Communication & Connection Oct 16, 2020

Hey there, 

Today we're discussing the 5 biggest copywriting mistakes you are making that are hurting your school. 

Communication is extremely important, especially now during COVID-19, so let's dive in! 

Here's the cheat sheet for what you SHOULD be doing: 

1. Act like you...

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Introducing Virtual "Power Hours" Monthly Meet-Ups for Small School Leaders! Oct 15, 2020

Hello everyone, 

Today I'm calling all small school leaders to join our new, FREE Virtual "Power Hour" Monthly Meet-ups! 

What I'm seeing right now is a lack of professional development opportunities for small schools, who face many different issues from larger schools.

What we need...

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The One Question Schools Forget to Ask Parents Oct 15, 2020

Hi everyone, 

Today I have for you the one question we forget to ask parents, and this is especially important for new parents. 

For example, let's say you call a new parent and ask how their child is doing. They might not feel comfortable enough yet to be completely honest or give you...

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