Your External Brand v. Your Marketing Dec 20, 2021

Hey there, 

Is there a disconnect between your external brand and your marketing/mission? This is such an important topic! It's been on my mind lately as I've been conducting a lot of third-party interviews with schools lately. 

To start, I'd like to distinguish your external brand...

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How to Plan for PLANuary 📒 Dec 18, 2021

Hi friend! 

We're coming up on my favorite time of year: PLAN-uary!

Yes—you read that right. What better way is there to kick off the beginning of your year than to crack open a nice, fresh new planner?  

If you're looking to stay on top of your work, wellness, and fitness...

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💸 What to Budget for in 2022 Dec 17, 2021

 Hi there!

Want to budget for success this upcoming year? 

Here's a few mindful budgeting tips I practice and suggest you adopt as you're looking ahead into the new year. 

 1 What was the return on investment of the things that we actually did with our budget last...

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5 Ways to Win with Social Proof Dec 17, 2021

 Hi there!

What is social proof? It’s when people trust other people's opinions because they have more experience with the product, and surprise - this applies to schools too!

In this digital age, schools really need to think about how their social proof can be used, so today I...

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🔗 The Missing Link: Parent Community & Engagement Dec 17, 2021

Hi there!

Do you feel that your school might be missing something special? 

We've had the privilege to work with several schools and do third-party interviews for them, (click here to schedule a call with me today to get yours!) with their parents and 1common theme that...

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3 Quick Communication Tips for Marketing & Admissions Professionals Dec 10, 2021

Hi there!

   I have 3 quick communication tips for marketing and admissions professionals. If that’s you, listen up! Why do we want to know these tips? Because they're going to make your life easier and I'm all about making it easier for you.

1 Number one, if you're in this...

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5 Revelations Parents Share in 3rd Party Interviews Dec 10, 2021

Hi there!

  These 5 revelations that parents share might surprise you! 

As a school, why do you want to know this information? Because it will impact your retention efforts. It will assist with your enrollment efforts and overall it will help you feel more informed about what's actually...

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6 Reasons Families Leave Schools Dec 08, 2021

Hi there!

Today I'll be sharing with you 6 Reasons why families leave schools. This knowledge is critical because you want to retain the families that you have, the families that you love, because it saves you time, money, energy, everything  - and creates a community that is really...

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3 Ways to Showcase Your School's Value to Your Admissions List Dec 07, 2021

Hi there!

Struggling to engage your admissions list? I have 3 key tips on how to win over the families considering enrolling in your school with strategies that showcase your special value proposition.

  1.  Your admissions list should be included in all your soft touch emails to families. What...
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☃️ 5 Ways to Showcase Your Value Proposition This Season Nov 15, 2021

Hi friends! 

This November, December, and January is the ultimate time to showcase your value proposition! 

Yes, that's right, we're in gratitude season. Some of these strategies may seem like a given, but it's so easy to let many of these easy practices fall off your plate. 

...

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3 Website Mistakes That Impact Admissions Nov 08, 2021

Hi there, 

Are you making any of these easily avoidable mistakes on your school's website? Let's find out.

Many of the key mistakes that I see are fairly basic, but can truly make or break a prospective parent's experience of your school. 

Remember, many times, your website is the first...

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3 Admissions Funnels to Boost Enrollment (That Aren't Open Houses) Nov 05, 2021

Hi there, 

It's admissions season 2022! How's it going? 

If you're feeling overwhelmed, don't worry—today I have 3 admissions funnels (that aren't open houses!) which you can be planning and implementing year-round. These are great ways to widen your funnel and boost...

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