Hi there!

If you’re like most of the amazing schools I know, chances are you offer a camp program. Camp programs can be a great way to feed your school program, but how do you ensure that your camp enrollment is filled up every year?

Today, I’m going to share with you 3 Simple Ways to...

 Hi there!

 Did you know that understanding the parent perspective is key to your marketing enrollment and retention at your school? 

The majority of those working in small schools are most likely wearing multiple hats, constantly busy - so it’s much easier to continue on as...

Hi there,

Does this admissions season have you feeling depleted, overworked, and overwhelmed? With COVID on the rise, the chaos can feel compounded, leaving us with more work and issues to address than usual during this time of year. 

I'm encouraging you to outsource - yes, I said...

 Hi there!

Last week during our Small School Leaders Meetup, a key hot topic came up: Print Materials vs. Digital, what’s the best option for your school? 

 Here are some tips on how to determine what’s right for you!

Recently, small schools have been reevaluating...

 Hi there!

As schools, we want to know who's leaving and who’s staying - This helps us plan and decipher what's working, what's not, why are people leaving? Etc. This time of year is so important because it determines how many openings we have next year, our marketing strategy and so...

Hi there!

As we all know - it costs more money, time, energy, and frustration to get prospective families into our school rather than keeping the families we already have and love.

 By implementing the Connect 4 Framework, you’ll be sure to boost your school’s retention...

 Hi there,

 If you're struggling with retention - you're going to see that your external brand hurt, your enrollment hurt and your community suffer.

Here are my 5 retention DO'S for 2022!

1. Surveys and third-party interviews  how are you going to improve your school if you don't...

 Hi there,

There are 5 key COVID communications you want to be using right now. 

 COVID isn't going anywhere. Schools are experiencing spikes, staff shortage and receiving varying guidance from multiple sources. COVID communications are very helpful to your school, especially...

Hi there,

 You're probably wondering: why January through March? Well, this is a key retention time point.

It's a period where parents are asking themselves, "do we opt out of the school or stay?" and "I'm spending X amount of dollars every year, is it worth it?"  

 Basically,...

Hi there!

I'm going to start by sharing this incredible marketing quote which perfectly captures the essence of the topic I have for you today: 

"Marketing to everyone is marketing to no one."

You've heard me express this time and time again, but I want to stress how...

Hey there, 

Is there a disconnect between your external brand and your marketing/mission? This is such an important topic! It's been on my mind lately as I've been conducting a lot of third-party interviews with schools lately. 

To start, I'd like to distinguish your external brand...

Hi friend! 

We're coming up on my favorite time of year: PLAN-uary!

Yes—you read that right. What better way is there to kick off the beginning of your year than to crack open a nice, fresh new planner?  

If you're looking to stay on top of your work, wellness, and fitness...