Parent Coronavirus Communications: What Small Schools are Forgetting! Apr 04, 2020

Dear friend, 

Here's some tips for what you need to remember when creating communications for parents. 

What I'm seeing a lot of schools do is focus on the academic support or distanced learning programs that students need. So many schools are having to create these from scratch...

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5 Tips to Prepare Faculty & Staff for Coronavirus School Closure & Distance Learning Mar 24, 2020

Hey friend, 

As we enter into another week of the health crisis and economic uncertainty, many more schools are closing and embarking on distance learning. 

Whether your school is currently closed or preparing to in the near future, these 5 tips will help you support your faculty...

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5 Ways to Support Small Independent Schools During the Health and Financial Crisis Mar 18, 2020

Hey friend, 

Does your child attend an independent school? Or perhaps there's one in your neighborhood?

Then you've seen the tremendous value they provide children. These nonprofits serve students and families and are driven by their unique missions. They're an important part...

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Tips for Working from Home with Children During the Coronavirus Crisis Mar 17, 2020

Hey friend, 

My heart is with you right now...so much is happening so fast. We've got a health crisis and an economic challenge. 

Schools are closed but work keeps going. How do working parents stay productive and try and teach their children? 

I'm here to help. As a small business...

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4 Areas Small Schools Waste Marketing Money Mar 14, 2020

Hey friend, 

I'm excited to chat with you today about four areas small schools waste money. 

Why is this important? Because small schools have limited resources, especially time and money! And I don't want you to waste those precious dollars and staff time.

So, let's get started. 

...
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How to Lose a Customer (or School Family!) Feb 24, 2020

 Hi friend, 

I'm really excited to chat with you today about how to lose a customer. You might be thinking, "What? How does that relate to school marketing?"

And my answer is...everything is marketing! Losing a customer (or family) means that somewhere along the line you forgot...

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4 Reasons School Leaders Invest in Coaches Feb 17, 2020

Hey friend, 

So often I'll be at a conference or party and someone will hear what I do. They'll ask, "why do school leaders invest in a coach?" 

What a great question!!!

And so I tell them the top four reasons school leaders hire coaches:

1. Accountability

In an ideal world we'd...

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How to Successfully Delegate Tasks to Your Team Feb 10, 2020

 Hey there, 

Today I'm super excited to discuss a topic that every independent school leader needs to know: Delegation!

Why is this important?

Because as school leaders, we're usually incredibly driven and used to doing things "our" way.

But we're also swamped and never seem to have...

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Hit Your Marketing Goals with this Strategy Feb 03, 2020

Hey there, 

I'm really excited to share this tip that my mentor shared with me. I'd like to say it's a super-secret strategy that you've never heard of it before. 

But that would be a wee bit of a lie.  

However, it's a strategy that most marketers, heads of school, and...

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The Future of School MarCom Teams Jan 27, 2020

Hey friend,

Well, I looked into my crystal ball today and saw the future.

Okay, well maybe I didn't *see* the future. But I did figure out what it might look like for MarCom offices.

Why is this important for you to know? Because as you're planning for the future, you'll want to start building...

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Curiosity: The Secret Sauce of Successful School Marketing Teams Jan 27, 2020

Hey there, 

My friends think I'm a little bit odd. I'm constantly analyzing marketing tactics - good and bad - and asking questions.

It could be the way the new fitness studio reached out to me following a class (great customer service!) or when I had to spend 30 minutes on the phone trying...

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Accountability: The Secret to Reaching Your Marketing Goals Jan 20, 2020

Hey friend, 

I'm super fired up about today's topic....accountability!!! Hooray!

Wait, you're not excited?

Well you should be!

Did you know that you're 65% more likely to complete a goal if you commit to someone?

And that you're 95% more likely if you have a specific accountability coach...

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