Hi there,

Small schools everywhere are being faced with the challenge of having minimal support and staffing for their marketing teams so here are my top tips on how to make sure your marketing team stills wins

1.) Determine the ROI on all of your marketing initiatives Ask yourself, are they...

Hi there,

You're probably wondering, why are we talking about retention? It's summer! Turns out, summer is an opportune time for retention efforts because parents are more receptive to what you have to say So let's dive into 4 summer retention strategies you need to implement this summer!

1.)...

Hi there,

Planning on keeping up with your summer communications? I hope you are! Maybe you've hit a wall on what to post on social media - I'm here to help! Today I'm sharing with you my top 5 content ideas for your social media this summer

1. Meet the Staff Incorporate features of your...

Hi there,

This summer, I hope you're keeping up with your communications!  What many don't realize is that this is a great opportunity to connect, inform, inspire, and engage your new and current parents  

So let's dive into my top 6 content ideas for your summer communications!

Hi there,

We're going to talk about: Did it work? How to determine the return on investment of an event or initiative that you did last year and now you're thinking about doing it again this year So here are my top 4 tips to help assess whether or not they should continue into the following...

 Hi there,

Communication is really important, especially NOW  You want to make sure you're communicating with your new and current families this summer - so let's chat about how you can do this effectively  

1.) Continue Your Weekly Emails  If you were always...

 Hi there,

 Your summer camp is a terrific way to funnel in new students, especially if you have aligned your camp with your school offerings  For example, if your school values nature, college prep, socioemotional development, etc. It's critical you structure...

 Hi there,

Let's talk about those new families that want to know about your school. How can we make them feel connected and integrate them into your community?  

I’ll tell you how…

1.) Invite them to your year-end celebration 

So if it's Spring and you have...

Hi there,

 During this time of year, I hope you're taking advantage of this summer and are scheduling those community-building events  Why?

The data we've collected reveals that people are feeling disconnected. No big surprise there, given the pandemic. So I advise...

Hi there,

I'm asking you to switch to a 2 Month Annual Fund Season - you might think, "Aubrey, are you crazy?" My answer is no, I have the data to back it up, my friend

Today I'm sharing with you 4 reasons why this switch will be one of the best decisions you've made for your school! Let's...

Hi there,

Right now, I'd advise you to grab a pen and paper and write up your school's core values Examples of this would be: integrity, respect, knowing every child, community, curiosity, responsibility - everyone has different core values and they're all defined differently.

At Easy...

Hi there,

Either at the end or beginning of the school year, schools have what they call faculty in service. During this time, there are all kinds of exciting meetings happening and it's also one of the biggest opportunities that we as marketing development professionals have to make an impact...