Avoid This Common Fundraising Mistake: A Key to Retention Success Aug 12, 2023

Navigating the Annual Giving Season

With the Annual Giving season approaching, it's crucial for small and independent schools to be mindful of a major fundraising mistake that often goes unnoticed. This particular error not only affects our fundraising efforts but can also have a negative impact...

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The Influence of Marketing, Admissions, and Development Presentations at Faculty In-Service Aug 12, 2023

Faculty In-Service sessions offer an incredible platform for the marketing, development, and admissions teams to connect with the faculty and staff. When you present at Faculty In-Service, you get to showcase your roles, clarify expectations, emphasize the importance of everyone's involvement in...

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📸📝 Our Top 3 Photo Card Apps & How to Use Them in Your Retention Plan 📚🤳 Aug 05, 2023

Today, we are diving into the world of photo card apps and exploring how they can help us connect, thank, and engage with our parents and families as part of a comprehensive retention plan. We all know that building strong relationships with our school community is essential for...

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The Power of Review Sites & Google Business for Attracting Prospective Families Jul 28, 2023

Today, let's dive into a hot topic in the world of school marketing — the power of review sites and Google Business profiles! #SchoolMarketing #ReviewSites #GoogleBusiness

We all know that word-of-mouth plays a crucial role in attracting new families to our schools. Well, guess what?...

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Top 2 Communication Tips: Understand Parent Preferences and Be Consistent Jul 22, 2023

  In any successful school community, effective communication serves as the lifeblood that keeps everything running smoothly. When it comes to engaging parents, understanding their communication preferences and maintaining consistency in delivering information is crucial. In this blog post,...

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Vacation Preparation for School Leaders Jul 15, 2023

Hey there, hardworking school leaders! Are you dreaming of your upcoming vacation but feeling overwhelmed at the thought of leaving work behind?  

Fear not! In this blog post, we'll dive into some essential tips and strategies to help you successfully prepare for your time off. By setting...

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How to Get Parents to Review Your School Jun 17, 2023

 According to Niche.com survey results, 65% of prospective families said reviews and testimonials from other parents influenced their decision to attend a particular school. 
Yet many schools haven’t made reviews a priority or don’t know how to secure reviews from parents. ...

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7 School Marketing Projects to Tackle This Summer Jun 10, 2023

Summer is one of the best times to tackle projects. Even better — it’s the best time to get ready for fall. We can set our future selves up for success if we prepare now. 

Of course there are a million things on your plate, but here are a few (of many) that we’ve found...

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Information Overload: How to Streamline Your School’s Communications May 13, 2023

Does this sound like your school?

 Parents: We’re overwhelmed with work, school, and extracurriculars—we don’t have time to search for things. We have to dig through our school’s emails to find what we’re looking for (and we’re not always successful). We...

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Summer Social Media Posting Ideas May 06, 2023

A hot topic at our Small School Leaders meetup - what to post on social media over the summer??

Here are a few ideas to get you started:

  • Repurpose school year posts or by featuring Throwback Thursdays or Flashback Fridays every week.
  • Highlight new and returning faculty members using photos and,...
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Why Are My School’s Google Reviews Not Showing Up? Apr 29, 2023

Does this sound familiar? You ask a family to review you on Google and they happily agree. Yet when you check your Google Business Profile no reviews show up. You’re stuck with your out-of-date 2019 reviews.

This can be incredibly frustrating to school leaders because reviews - especially...

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Summer Project: Tools & Software for Admissions, Marketing & Development Teams to Explore Apr 26, 2023

Summer is a great time to explore potential tools that can save you and your school team time and money.  Start by making a list of tasks that are repetitive or time-consuming.

  • Where are you spending your energy and time?
  • Is it on content creation or social media posting?
  • Perhaps...
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