The "Try Before you Buy" Marketing Strategy that Gets Independent School Families in the Door! Sep 22, 2019

Hey, I'm soooo excited to share this technique with you. Why? Because it's rarely used (effectively!) at small schools. 

And it's basically a direct line into your enrollment funnel. Are you ready to hear more?

Ok, let's first start out with the why behind "try before you buy." Millennial...

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Simple Marketing Strategies to Retain More Independent School Families Sep 13, 2019

I'm sure you've heard it before, but it's worth repeating: It costs substantially more to attract a new family than it does to retain one. 

Every school I've worked with has retention pains. It's part of being a school. It's usually a combination of miscommunication, the...

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What's your Private School's Online Presence Saying to Prospective Parents? Sep 03, 2019

Many of you are probably thinking, "oh yeah, I know my website and social need to be up to date. This doesn't apply to me."

Well, hold on partner! Let me ask you this: Do you have a weekly date scheduled in your calendar to google your school (on multiple platforms)? If not, then listen...

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