Is Print Advertising Dead? ☠️ Sep 03, 2021

Hi there, 

A big question I've been hearing amongst small & independent schools lately is should we continue to use print advertising? 

There's no doubt of the power of digital advertising—it's relatively simple to create ads, publish, and track results. Does this mean print...

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The 4 Keys 🔑 to Retention Sep 01, 2021

Hey there, 

Today we're diving into the exciting world of retention!

This is the time to focus on those retention efforts because, at the beginning of the school year, you're making first impressions for those new families, as well as maintaining relationships with returning...

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Why You Need to Engage Your Not-So-New Parents Aug 30, 2021

Hi there!

Let's talk about your not-so-new parents. You know what I'm talking about—those families who joined your school in 2020.

They're not necessarily new, but they have not yet gotten the true experience of your school. They might be familiar with some aspects of your school, but...

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How to Be Strategic with Your Next Marketing Hire Aug 27, 2021

Hi friends, 

Are you getting ready to hire for a new marketing position at your school? If so, this is for you! 

I've seen a lot of small and independent schools posting their job descriptions and responsibilities for marketing positions. If you're currently in this process, I want to...

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5 Common New Family Mistakes Aug 25, 2021

Hey there, 

Today we're diving into 5 common new family mistakes. It's so important right now to be engaging your new families, providing extra support, and paying extra attention to all your new families, but you may be making a few of these key mistakes...

1. Assuming you haven't made a...

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5 Simple Yet High-Impact Soft Touch Tips Aug 19, 2021

Hey there, 

As a part of our back-to-school series, today I'm addressing the importance of soft touches. What is a soft touch? I define it as anything that doesn't have a hidden agenda. It's the pieces that connect your families with your mission. 

They're important because when a...

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6 Back-to-School Productivity Hacks Aug 18, 2021

Hello!

Today I'm giving you some helpful productivity hacks, because I know you're going to need these as you head back to school!

1. Set aside time on your calendar each week for tasks like database entry, retention, pulling data reports, etc. or other routine tasks that need to happen but...

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The Importance of Setting Expectations & Modeling Aug 16, 2021

Hi friends, 

This is the time of year that it's so important to make sure you are setting expectations for your families. This is especially significant as safety protocols change and new families come in!

The biggest mistake that I see schools make is assuming that everyone knows what is...

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Best Ways to Ease the Back-to-School Transition Aug 15, 2021

Hey there, 

Happy back-to-school! Today we're addressing how you can make this transition back into the school year with ease. 

This is arguably the busiest time of the year for all schools, but there are ways you can set yourself up for success without all that additional stress. ...

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3 Communication Mistakes That Hurt Your Retention Efforts Aug 13, 2021

Hi there! 

When it comes to retention, communication is key. When you're communicating, what you're communicating, how often, and which channels you're using to communicate to families are all important details.

These are some communication mistakes I see in schools, (and...

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4 Social Media Tips for Small Schools Aug 09, 2021

Hi friends! 

Do you manage social media for your small school? If so, I have 4 helpful tips that will allow you to save time and create content that is best aligned with your goals. 

Let's dive into these key strategies: 

1. Know its purpose.  For instance, if your social...

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4 Tips for What to Keep & What to Outsource Aug 04, 2021

 Hey there, 

Do you have a lot on your plate? Whether you're a small or large school, you can apply these 4 steps to determine what items on your task list you should focus on, what you can outsource, and what you can eliminate altogether. 

These will not only save you so much...

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