Hi there! 

Today we're talking about advancement directors—do you have one? Do you need one? 

If you don't yet have an advancement director, I would strongly encourage you to seek one out. Now, you may be thinking, why do I need an advancement director? What if my school doesn't have the resources...

Hi friends, 

Have you ever conducted third-party interviews of your current parents, alumni families, and your students?

If not, I highly recommend it. It will not only give your constituency an anonymous place to express how they feel, but it will also give you key insights into why families stay...

Hey there, 

You're swamped with work, you're constantly putting out fires, and there's always something that slips off your plate each week. Does this sound like you?

If so, it's likely because some or all of these 4 things are happening to you. Understanding why this happens is the key to working...

Hi there, 

A big question I've been hearing amongst small & independent schools lately is should we continue to use print advertising? 

There's no doubt of the power of digital advertising—it's relatively simple to create ads, publish, and track results. Does this mean print advertising is dead? 😵...

Hey there, 

Today we're diving into the exciting world of retention!

This is the time to focus on those retention efforts because, at the beginning of the school year, you're making first impressions for those new families, as well as maintaining relationships with returning families. 

I'm going ...

Hi there!

Let's talk about your not-so-new parents. You know what I'm talking about—those families who joined your school in 2020.

They're not necessarily new, but they have not yet gotten the true experience of your school. They might be familiar with some aspects of your school, but chances are ...

Hi friends, 

Are you getting ready to hire for a new marketing position at your school? If so, this is for you! 

I've seen a lot of small and independent schools posting their job descriptions and responsibilities for marketing positions. If you're currently in this process, I want to urge you to ...

Hey there, 

Today we're diving into 5 common new family mistakes. It's so important right now to be engaging your new families, providing extra support, and paying extra attention to all your new families, but you may be making a few of these key mistakes...

1. Assuming you haven't made a mistake....

Hey there, 

As a part of our back-to-school series, today I'm addressing the importance of soft touches. What is a soft touch? I define it as anything that doesn't have a hidden agenda. It's the pieces that connect your families with your mission. 

They're important because when a family feels mor...

Hello!

Today I'm giving you some helpful productivity hacks, because I know you're going to need these as you head back to school!

1. Set aside time on your calendar each week for tasks like database entry, retention, pulling data reports, etc. or other routine tasks that need to happen but someti...

Hi friends, 

This is the time of year that it's so important to make sure you are setting expectations for your families. This is especially significant as safety protocols change and new families come in!

The biggest mistake that I see schools make is assuming that everyone knows what is going on...

Hey there, 

Happy back-to-school! Today we're addressing how you can make this transition back into the school year with ease. 

This is arguably the busiest time of the year for all schools, but there are ways you can set yourself up for success without all that additional stress. 

• Give yoursel
...