Hi there,
Just a quick note for all heads of schools and marketing directors: progress over perfection!
Why? Right now I'm seeing a lot of amazing ideas being floated around in schools, but there is sometimes a resistance to start that idea because it's going to take too many resources...
Hello there,
Today we're going to be talking about your marketing budget because early 2021 is the time to think about next year.
I want to focus on return on investment, as it's a key part of deciding your budget.
So, look at each area of your budget and ask yourself this—Is...
Hello there!
We've seen a lot of interesting things in independent schools the past few years. Some schools have an increase in interest, and others who took on new families are wondering if those families are going to stay.
Regardless of where you're at, you want to avoid attrition, and...
Hi there,
Happy new year! We've made it to 2021. Now, it's time to get the ball rolling, because I'm here today to talk about what is at stake for this year in your school.
What if I told you that your actions right now could cost you 10% in revenue this time next year and an increase in...
Hey there,
Welcome to PLAN-uary!
Yep, we've made it to 2021 and it's already time to set your new's years resolutions and start planning ahead for the year to come.
What better way to do that than talking about my favorite planners?
So, we have the Full Focus Planner and the Panda...
Hey there,
As we are in December heading into January, I have 3 strategies to set you up for success in 2021. I know these will help you get into the new year, but really, these are going to be applicable anytime!
Here we go...
1. Be clear about who you are serving, and what your...
Hello today!
I'm here today to define and discuss holistic and strategic marketing. I think there is a common misconception that marketing is all about websites, social media, email, etc. However, in the marketing world we are beginning to see marketing redefined as one holistic piece that...
Hello there,
As we're heading into the spring, I know you are probably dealing with admissions, interest from public school families, teacher stress, disgruntled families, and of course additional COVID-19 safety issues and distance learning.
There is A LOT going on right now, and some of...
Hey there!
Today I am here with my daughter to take a moment to show my appreciation for all the women leaders and administrators in small schools who I have seen do incredible work, especially during this difficult time!
You are such a joy to work with!
You have inspired me to...
Hey there,
Today we are talking about fundraising and marketing. While you might think these two efforts are separate, I want to encourage you to see just how tied together fundraising and marketing really are.
On Giving Tuesday earlier this week, we saw tremendous success with the schools...
Hi there!
I'm here today to discuss a huge issue I'm seeing right now that is killing your enrollment efforts!
Let me start by asking you to do a quick exercise: look at another school's homepage photos right now. What do you see? What is your initial reaction?
Probably, what you're...
Hi there!
With Thanksgiving coming up next week, I'm going to take a moment to express how grateful I am for you, and for all my independent school family!
So of course I'm going to ask you that question—what are you grateful for? And I'm going to encourage you to think about the many...
