Why Your School Should Be a Digital Storyteller Feb 24, 2021

Hey there, 

Today we're discussing the key marketing principle of digital storytelling. You may think, does this apply to my school?

It absolutely does. Why? People make decisions based on emotion and back it up with logic. I can't stress this enough. What this means...

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4 Strategies to Uplevel Your School's Newsletter Feb 16, 2021

Hello today! 

I have a much-needed topic for you today: your school's newsletter!

Take a moment and ask yourself:

Are we consistent in our planning and sending of newsletters? Is it easy for parents to find the information they need in our newsletters? Does our newsletter include images...

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How To Improve Your School's Email Marketing Feb 15, 2021

Hey there,

Let's talk communications! Specifically, your school's email marketing.

Your school's email communications are crucial right now especially with unexpected changes that might be happening over the next few months. Parents want to be informed and feel connected to the...

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This One Thing is Damaging Your Brand Awareness 😮 Feb 08, 2021

Hi there! 

We're in Spring 2021 and we're seeing record numbers from enrollment and more interest from prospective families in small and independent schools. 

While this is an incredible opportunity for growth and engagement, this also means that we need to put in twice the...

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Why You Need Authentic Marketing Now Feb 05, 2021

Happy Black History Month!

I want to take this opportunity to discuss how authentic marketing is extremely important for your school, prospective families, and the larger community.

In 2020, many schools' diversity, equity, and inclusion statements were met with backlash from alumni and the...

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Just Do It. Feb 04, 2021

Hey there, 

Yes. You heard it. (I know it's the Nike slogan, but that doesn't mean it doesn't apply to schools!) 

Just do it. 

What do I mean by this? I challenge you to stop procrastinating and making excuses for not making progress.

Maybe you're putting off picking a...

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What I'm Reading Right Now [Best Books for School Professionals] Feb 01, 2021

Hello today! 

Are you a book lover? 

I hope so, because I definitely am. I was the kid in elementary school who maxed out my library card. And, I still do this today!

Books are like friends. Sometimes you want to be around the super energetic, positive friend, and other times you want...

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Little Things, Big Impact Jan 29, 2021

Hey there,

I just wanted to remind everyone that it's the little things that matter, truly. 

I'm talking about those small touches that really only take us a few minutes to do. When it comes to our school's marketing, communicating with parents, and colleagues, something so small...

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3 Easy Website Tips for Your School Jan 21, 2021

Hello there!

Let's talk about your website. It's extremely important, of course, as it likely will be a prospective family's first encounter with your school! You want to make a great first impression. 

These 3, easy changes you can make to your website will definitely be...

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3 Effective Social Media Tips Jan 20, 2021

Hey there, 

Today I have a few quick suggestions to more effectively use photos & videos for social media in your school. 

1. Always record videos horizontally, so that you have more room to crop later and use them across platforms 

2. Build systems for storing & organizing...

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The Best Way to Market Your School Jan 19, 2021

Hey there, 

Are you thinking high-level strategy? 

Do you have the right messaging? 

Are you focused on what's going to get you returns in 2021? 

Does your website need an update? 

We are here to help! I want to highlight our Tier 1: Marketing & Consulting Program...

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Small School Leaders Program 2021 Jan 18, 2021

Hello today! 

Are you a small school admission director, marketing director, or head of school?

If so, stick around, because I'm here to announce our Small School Leaders Program for 2021! 

We created this program last year out of a need for professional development for small schools. ...

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