🧐 According to Niche.com survey results, 65% of prospective families said reviews and testimonials from other parents influenced their decision to attend a particular school. 
Yet many schools haven’t made reviews a priority or don’t know how to secure reviews from parents. 🤔 If this is you, I think ...

Summer is one of the best times to tackle projects. Even better — it’s the best time to get ready for fall. We can set our future selves up for success if we prepare now. 

Of course there are a million things on your plate, but here are a few (of many) that we’ve found valuable to school marketing ...

Does this sound like your school?

💬 Parents: We’re overwhelmed with work, school, and extracurriculars—we don’t have time to search for things. We have to dig through our school’s emails to find what we’re looking for (and we’re not always successful). We have no idea where things are located and f...

A hot topic at our Small School Leaders meetup - what to post on social media over the summer??

Here are a few ideas to get you started:

• Repurpose school year posts or by featuring Throwback Thursdays or Flashback Fridays every week.
• Highlight new and returning faculty members using photos and,
...

Does this sound familiar? You ask a family to review you on Google and they happily agree. Yet when you check your Google Business Profile no reviews show up. You’re stuck with your out-of-date 2019 reviews.

This can be incredibly frustrating to school leaders because reviews - especially on your G...

Summer is a great time to explore potential tools that can save you and your school team time and money.  Start by making a list of tasks that are repetitive or time-consuming.

• Where are you spending your energy and time?
• Is it on content creation or social media posting?
• Perhaps it’s on schedu
...

When thinking about survey tools, there are 3 questions you should be asking. What budget am I working with, how often am I using it, and what is my staff's ability to utilize this tool? Let's talk.

It's all about resources.

• If you only do one or two surveys a year, investing in an expensive sur
...

Graduation and end-of-year events are key community-building opportunities for current and new families as well as your wider community. Let’s discuss some ways to leverage these events to assist with your marketing and retention efforts.

Graduation

• Invite new families to graduation. This is a g
...

How much time does your school spend on creating content and scheduling posts for social media? Even if your social media presence isn’t robust, you’re at least thinking about how it needs to be improved.

Yet, there’s a tool that is underused but arguably just as impactful as social media: Google B...

As we head into spring, this is a great time to plan for next year. Let’s chat about a frequent challenge area for schools — calendars!

Today’s parents are busy, busy, busy. They’ve got work, sometimes multiple school schedules, social obligations, and a gazillion extracurricular activities to m...

The external community needs to get to know your school, teachers, staff, and campus sometimes years before they make a decision. If the only opportunities to engage with your school are admissions events, you’ll need to rethink your strategy. Some families don’t know they’re seeking an alternative ...

I recently gave a presentation to the Seattle Archdiocese for Catholic Schools about surveys. Surveys are a great way to collect valuable information about your school community. It gives parents a way to help us help them. If you haven't been using surveys, or if you haven't been mindful about the ...