Summer Project: Tools & Software for Admissions, Marketing & Development Teams to Explore Apr 26, 2023

Summer is a great time to explore potential tools that can save you and your school team time and money.  Start by making a list of tasks that are repetitive or time-consuming.

  • Where are you spending your energy and time?
  • Is it on content creation or social media posting?
  • Perhaps...
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What Tools Should I Use to Survey School Families? Apr 22, 2023

When thinking about survey tools, there are 3 questions you should be asking. What budget am I working with, how often am I using it, and what is my staff's ability to utilize this tool? Let's talk.

It's all about resources.

  • If you only do one or two surveys a year, investing in an expensive...
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How To Leverage Graduation & End-of-Year Events Apr 15, 2023

Graduation and end-of-year events are key community-building opportunities for current and new families as well as your wider community. Let’s discuss some ways to leverage these events to assist with your marketing and retention efforts.

Graduation

  • Invite new families to graduation....
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Google Business Profile: How An Optimized Listing Can Help Independent Schools Reach Marketing & Enrollment Goals Apr 08, 2023

How much time does your school spend on creating content and scheduling posts for social media? Even if your social media presence isn’t robust, you’re at least thinking about how it needs to be improved.

Yet, there’s a tool that is underused but arguably just as impactful as...

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The Importance of Your School’s Calendar to Retention Efforts & Parent Satisfaction Apr 01, 2023

 

As we head into spring, this is a great time to plan for next year. Let’s chat about a frequent challenge area for schools — calendars!

Today’s parents are busy, busy, busy. They’ve got work, sometimes multiple school schedules, social obligations, and a gazillion...

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5 Strategies for Funneling Prospective Students into your School and Camp Mar 29, 2023

The external community needs to get to know your school, teachers, staff, and campus sometimes years before they make a decision. If the only opportunities to engage with your school are admissions events, you’ll need to rethink your strategy. Some families don’t know they’re...

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5 Survey Best Practices for Small Schools Mar 24, 2023

I recently gave a presentation to the Seattle Archdiocese for Catholic Schools about surveys. Surveys are a great way to collect valuable information about your school community. It gives parents a way to help us help them. If you haven't been using surveys, or if you haven't been mindful about...

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School to Parent Communication Challenge: How to Get Parents the Information They Need To Know Mar 18, 2023

Parents: “I’m getting too many emails” “I can’t find anything” 

School: “We've sent them these dates or this information multiple times — they should know/show up/have signed up”

Sound Familiar? Today we're going to talk about...

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How to Shoot Inexpensive and Useful Videos in Small Schools Mar 04, 2023

In one of our recent Small School Solutions trainings we went through best practices for low-budget in-house videos, what to shoot and when, and also tools that can support these efforts.

In this blog, we are hitting a few of the key points from that training, and the first one is...

...

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Project Management Software and Small Schools Feb 25, 2023

 

Natasha Soderberg, Associate Head at Butler Montessori, is very familiar with the ups and downs of small schools, as she's been in many different roles within Butler Montessori and will be starting as Head of School in July of 2023. Butler Montessori is located in Darnestown, Maryland,...

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How to Get Teachers On Board with your Marketing, Retention and Development Efforts Feb 18, 2023

Do you often wonder how to get teachers to help out with marketing, retention, and development efforts?  As more and more responsibilities are being added to teachers' plates AND marketing/development/admissions efforts continue to evolve and need additional support, we need strategies to...

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Marketing Minute: Must Send Emails Dec 17, 2022

We're going to talk about the one email that you need to send every month to your community. And when I'm talking community, I'm talking about your admissions list, your summer camp list, your parents, your grandparents, and your donors. Everyone, okay.

And the goal of this one email is to...

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