Does this sound familiar? You ask a family to review you on Google and they happily agree. Yet when you check your Google Business Profile no reviews show up. You’re stuck with your out-of-date 2019 reviews.

This can be incredibly frustrating to school leaders because reviews - especially on your G...

Summer is a great time to explore potential tools that can save you and your school team time and money.  Start by making a list of tasks that are repetitive or time-consuming.

• Where are you spending your energy and time?
• Is it on content creation or social media posting?
• Perhaps it’s on schedu
...

When thinking about survey tools, there are 3 questions you should be asking. What budget am I working with, how often am I using it, and what is my staff's ability to utilize this tool? Let's talk.

It's all about resources.

• If you only do one or two surveys a year, investing in an expensive sur
...

Graduation and end-of-year events are key community-building opportunities for current and new families as well as your wider community. Let’s discuss some ways to leverage these events to assist with your marketing and retention efforts.

Graduation

• Invite new families to graduation. This is a g
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How much time does your school spend on creating content and scheduling posts for social media? Even if your social media presence isn’t robust, you’re at least thinking about how it needs to be improved.

Yet, there’s a tool that is underused but arguably just as impactful as social media: Google B...

As we head into spring, this is a great time to plan for next year. Let’s chat about a frequent challenge area for schools — calendars!

Today’s parents are busy, busy, busy. They’ve got work, sometimes multiple school schedules, social obligations, and a gazillion extracurricular activities to m...

The external community needs to get to know your school, teachers, staff, and campus sometimes years before they make a decision. If the only opportunities to engage with your school are admissions events, you’ll need to rethink your strategy. Some families don’t know they’re seeking an alternative ...

I recently gave a presentation to the Seattle Archdiocese for Catholic Schools about surveys. Surveys are a great way to collect valuable information about your school community. It gives parents a way to help us help them. If you haven't been using surveys, or if you haven't been mindful about the ...

Parents: “I’m getting too many emails” “I can’t find anything” 

School: “We've sent them these dates or this information multiple times — they should know/show up/have signed up”

Sound Familiar? Today we're going to talk about The School to Parent Communication Challenge

Everyone's busy, and t...

In one of our recent Small School Solutions trainings we went through best practices for low-budget in-house videos, what to shoot and when, and also tools that can support these efforts.

In this blog, we are hitting a few of the key points from that training, and the first one is...

✅ Shoot, Shoo...

 

Natasha Soderberg, Associate Head at Butler Montessori, is very familiar with the ups and downs of small schools, as she's been in many different roles within Butler Montessori and will be starting as Head of School in July of 2023. Butler Montessori is located in Darnestown, Maryland, and has ...

Do you often wonder how to get teachers to help out with marketing, retention, and development efforts?  As more and more responsibilities are being added to teachers' plates AND marketing/development/admissions efforts continue to evolve and need additional support, we need strategies to get teache...