It's that time of year again...faculty and staff in-services are happening! I've been to countless in-services either as a school employee or as a presenter. So I've witnessed the good, the bad, and the ugly when it comes to what works well and what should be avoided during these pivotal days...
I meet with lots of Heads of School and administrators and I'm sometimes very surprised by their view of marketing.
Some schools think marketing is about digital ads, email sequences, brand awareness, communications, SEO, and social media.
Yes, marketing is all of those things. But it's also...
"Understanding Customers” by Ruby Newell-Legner claims that it takes 12 positive experiences to make up for ONE unresolved negative experience.
Now, you may be thinking, "well, I'll just make sure there are no negative experiences for my school families." But let's be realistic. Your school...
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Schools are really starting to dive into their strategic planning this year With the ease of COVID, now's the time to play catch up, but there are 8 common strategic planning mistakes I oftentimes see schools make. Today I'm sharing with you what these mistakes are to...
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Small schools everywhere are being faced with the challenge of having minimal support and staffing for their marketing teams so here are my top tips on how to make sure your marketing team stills wins
1.) Determine the ROI on all of your marketing initiatives Ask yourself, are they...
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You're probably wondering, why are we talking about retention? It's summer! Turns out, summer is an opportune time for retention efforts because parents are more receptive to what you have to say So let's dive into 4 summer retention strategies you need to implement this summer!
1.)...
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Planning on keeping up with your summer communications? I hope you are! Maybe you've hit a wall on what to post on social media - I'm here to help! Today I'm sharing with you my top 5 content ideas for your social media this summer
1. Meet the Staff Incorporate features of your...
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This summer, I hope you're keeping up with your communications! What many don't realize is that this is a great opportunity to connect, inform, inspire, and engage your new and current parents
So let's dive into my top 6 content ideas for your summer communications!
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We're going to talk about: Did it work? How to determine the return on investment of an event or initiative that you did last year and now you're thinking about doing it again this year So here are my top 4 tips to help assess whether or not they should continue into the following...
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Communication is really important, especially NOW You want to make sure you're communicating with your new and current families this summer - so let's chat about how you can do this effectively
1.) Continue Your Weekly Emails If you were always...
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Your summer camp is a terrific way to funnel in new students, especially if you have aligned your camp with your school offerings For example, if your school values nature, college prep, socioemotional development, etc. It's critical you structure...
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Let's talk about those new families that want to know about your school. How can we make them feel connected and integrate them into your community?
I’ll tell you how…
1.) Invite them to your year-end celebration
So if it's Spring and you have...
