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Marketing Made Easy

Tips, tricks, and strategies that help small schools attract and retain families!

Top Digital Advertising Trends for Independent Schools w/Angie Ward

Jul 10, 2021

Today I'm thrilled to be joined by Angie Ward of Enroll Media Group to discuss digital advertising trends for independent schools.

As Google, Facebook, and iOS release new privacy changes, digital advertisers need to shift their campaigns to deliver results. 

For independent schools, changes to the way parents seek out schools, schedule tours, and interact digitally coming out of the pandemic are shaping the demand for a multi-touchpoint strategy that amplifies a school's digital...

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4 Survey Mistakes & How to Avoid Them 🙅‍♀️

Jun 25, 2021

Hey there, 

These common school survey mistakes are easily avoidable and make all the difference! 

  Inconsistency. By sticking to a survey schedule, you give parents what they expect and get easily trackable data. 

  Not using anonymous surveys. This is so important! If you don't give parents an outlet to voice their concerns, they may turn into the "silent but deadly ones, " i.e., the ones who unexpectedly unenroll or even gossip. 

  Not reporting...

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Putting The FUN in Fundraising 💰 🤗

Jun 25, 2021

Hi there, 

Do you hate asking for money? Back when I first came into the fundraising world, I absolutely hated it!

Now, years later, I've grown to love it. It was definitely a learning experience, but if want to put the "fun" back into FUNdraising, I have a few tips that can help.  

Shape your communications to come from a place of abundance with stories of your school, life, and creativity. No one wants to be told that same spiel!

Set boundaries by limiting your...

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How to Widen Your Enrollment Funnel

Jun 24, 2021

Hey there, 

Today we have a NEW topic—strategies to widen your enrollment funnel this summer. You can be implementing these ideas for outreach now, AND for free or at very little cost. So why not give it a try?

I've recently been working with a few small schools that have seen success through this approach. So let's get started: 

The first thing you can do to widen your funnel and get on the radar of new families in your local area is partnering with...

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Summer Planning for Fall Success

Jun 22, 2021

Hello friend!

How's planning for fall going? I'm sure there's a lot that you've set up already, but I've prepared a list of even more ways you can prevent burnout & save yourself some trouble this fall! 

This includes a lot of batching content, whether it is filming videos, setting up email drip automations, or even optimizing your project management to stay extra organized and productive for the busy year ahead. 

Other ways to set up your school for success include...

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Successful Open House & Admissions Ideas

Jun 18, 2021

Hi friends, 

In our last Small School Leaders meetup, we talked about open houses and our small school professionals shared a ton of great ideas on how they're planning open houses and strategizing for admissions this year.

Some schools are keeping their open houses virtual, as they saw high attendance from their virtual events last fall to accommodate parents' busy schedules. 

Other schools are offering a combination of smaller in-person tours and virtual open houses. 


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How to Use FAQs to Overcome Objections

Jun 17, 2021

Hey there!

It's summer!   It's also your golden opportunity to work on your admissions, specifically—FAQs. 

Frequently asked questions are so important! By having them laid on your website, in videos, or even on social media, you're prepared to overcome any objections parents have. What I'm talking about are the questions parents ask during admissions tours and in interviews. 

You should be writing down all these questions because they're marketing gold. You're seeing...

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How To Keep New Families at Your School

Jun 16, 2021

Hey there, 

Did you have an influx in enrollment last year? Are you wondering how you are going to keep all these new families? 

If so, this is the video for you! Even if you didn't see an increase in enrollment, these strategies will still help with your retention efforts. 

Currently, an important conversation that is. happening on both an administrative and board level is how schools are allocating the funds to best support new and returning students. 

One key...

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4 Effective Communications for Retention

Jun 15, 2021

Hey there,

Don't let your communications fall short as you head into the new school year, because this is the ideal time to be communicating with new & returning families.

Right now this is especially important because families are looking for those beloved traditions, community, and that traditional independent school experience. 

So today I have 4 effective types of communication you can be using NOW to set yourself up for success this fall: 

1. The "vision"...

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Why Summer Camp Should Be in Your Enrollment Funnel

Jun 14, 2021

Hi there, 

Today we're talking about the importance of summer camp    and why it needs to be a part of your enrollment funnel if it's not already. Here are two major reasons to be including those families in your that long-term funnel: 

1. Your summer camp program aligns with your mission and your education, so you're attracting families who are more likely to be mission-aligned with your school as well. 

2. Summer camp families are engaged on your campus...

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