Tips, tricks and strategies that help small schools attract and retain families!
I just wanted to remind everyone that it's the little things that matter, truly.
I'm talking about those small touches that really only take us a few minutes to do. When it comes to our school's marketing, communicating with parents, and colleagues, something so small and simple can make all the difference.
Whether it's a handwritten card or even just a phone call—to receive a thoughtful gesture from someone who appreciates you always feels nice and...
Let's talk about your website. It's extremely important, of course, as it likely will be a prospective family's first encounter with your school! You want to make a great first impression.
These 3, easy changes you can make to your website will definitely be helpful:
1. Have 1 clear call-to-action per page, especially the homepage! (too many CTAs will make your pages confusing)
2. Clearly show who you are, who you serve, and where you're located...
Today I have a few quick suggestions to more effectively use photos & videos for social media in your school.
1. Always record videos horizontally, so that you have more room to crop later and use them across platforms
2. Build systems for storing & organizing photos/videos, including when & where you've used them
3. Set expectations by creating a content schedule (consistency is key!)
Let me know if you have any other suggestions for...
Are you thinking high-level strategy?
Do you have the right messaging?
Are you focused on what's going to get you returns in 2021?
Does your website need an update?
We are here to help! I want to highlight our Tier 1: Marketing & Consulting Program which has been very popular with many of our clients. It's $497/month (with a value of over $2k/month!) and with it you receive:
Are you a small school admission director, marketing director, or head of school?
If so, stick around, because I'm here to announce our Small School Leaders Program for 2021!
We created this program last year out of a need for professional development for small schools. Since then, we have brought small school leaders from across the nation together every month to discuss current topics, the opportunities, and the challenges we are facing.
This program has grown...
Today I'm here with a quick Marketing Minute! This is the one sticky note that every Head of School needs on their computer right now. (however, this really applies to anyone who is offering a product or service!)
Here it is:
What do they want, and how can I serve them?
It's such a basic concept, but so often we jump ahead to the solution before actually defining the problem. This leads to us creating what we think people need rather than what they ...
Just a quick note for all heads of schools and marketing directors: progress over perfection!
Why? Right now I'm seeing a lot of amazing ideas being floated around in schools, but there is sometimes a resistance to start that idea because it's going to take too many resources right now, or you don't have the bandwidth to execute it in the exact way you want.
Today, I'm going to urge you to just begin. Move forward. Maybe it won't be perfect, but it will still...
Today we're going to be talking about your marketing budget because early 2021 is the time to think about next year.
I want to focus on return on investment, as it's a key part of deciding your budget.
So, look at each area of your budget and ask yourself this—Is this getting more students in the door, retaining the ones we have, or making marketing and development easier? If not, it's not worth keeping. It's not giving you a return on your investment.
We're here at the beginning of 2021 and we're seeing a lot of interesting things in independent schools. Some schools have an increase in interest, and others who took on new families are wondering if those families are going to stay.
Regardless of where you're at, you want to avoid attrition, and the window of opportunity to work on that is NOW, before March when families are making their decisions.
Here are 3 strategies that will help to avoid...
Happy new year! We've made it to 2021. Now, it's time to get the ball rolling, because I'm here today to talk about what is at stake for this year in your school.
What if I told you that your actions right now could cost you 10% in revenue this time next year and an increase in attrition?
What I'm seeing right now is that many schools are not thinking strategically about investing in marketing and development as they are putting together their budgets for next year.