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Marketing Made Easy

Tips, tricks, and strategies that help small schools attract and retain families!

Did it Work? How to Determine ROI on Events & Initiatives for Your Private School

May 07, 2022

Hi there,

We're going to talk about: Did it work? How to determine the return on investment of an event or initiative that you did last year and now you're thinking about doing it again this year So here are my top 4 tips to help assess whether or not they should continue into the following year!

1.) How much time and energy went into producing these events?  Think back on all the community-building events, fundraisers, etc. you hosted and the time put into them. 


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The 7 Rules for Super Summer Communications for Your Private School

Apr 23, 2022

 Hi there,

Communication is really important, especially NOW  You want to make sure you're communicating with your new and current families this summer - so let's chat about how you can do this effectively  

1.) Continue Your Weekly Emails  If you were always sending out an email on Fridays, why would you stop over the summer? If your reasoning is because school isn't in session, know that these things can be batched and scheduled ahead of time. Sending...

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3 Ways to Convert Summer Campers to Enrolled Students at Your Private School 🏕

Apr 22, 2022

 Hi there,

 Your summer camp is a terrific way to funnel in new students, especially if you have aligned your camp with your school offerings  For example, if your school values nature, college prep, socioemotional development, etc. It's critical you structure your summer camp to align with your school's unique value proposition and mission - this is key! 

Now that that's settled, let's dive into my top 3 ways you can convert summer campers to...

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5 Ways to Integrate & Connect New Families at Your Private School Now

Apr 16, 2022

 Hi there,

Let's talk about those new families that want to know about your school. How can we make them feel connected and integrate them into your community?  

I’ll tell you how…

1.) Invite them to your year-end celebration 

So if it's Spring and you have plays and musicals coming up - maybe you have a really cool project that your seventh graders are doing. Invite them to tour that project! Maybe you invite them to graduation. Just think of all...

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The Do's & Don'ts of Summer Community Building Events

Apr 16, 2022

Hi there,

 During this time of year, I hope you're taking advantage of this summer and are scheduling those community-building events  Why?

The data we've collected reveals that people are feeling disconnected. No big surprise there, given the pandemic. So I advise you to follow these do's and don'ts for a successful community building summer!


1.) offer class and grade-specific events

2.) use name tags/have class lists

3.) keep it simple


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4 Reasons to Switch to a 2 Month Annual Fund Season 💸

Apr 07, 2022

Hi there,

I'm asking you to switch to a 2 Month Annual Fund Season - you might think, "Aubrey, are you crazy?" My answer is no, I have the data to back it up, my friend

Today I'm sharing with you 4 reasons why this switch will be one of the best decisions you've made for your school! Let's begin...

1.) Donors get Burned out  Think about it, it's never a good idea to pester anyone about the same thing over and over again, right? (Especially throughout the entire year.) We want to be...

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Are You Living Out Your School's Core Values?

Apr 07, 2022

Hi there,

Right now, I'd advise you to grab a pen and paper and write up your school's core values Examples of this would be: integrity, respect, knowing every child, community, curiosity, responsibility - everyone has different core values and they're all defined differently.

At Easy School Marketing we've been experimenting with a brand new model! When we go in and meet with schools, do strategy sessions, present in Faculty In-Service, etc. it's helpful to practice this exercise...

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4 Ways to Use Faculty In-Service to Further Marketing Development Initiatives

Apr 04, 2022

Hi there,

Either at the end or beginning of the school year, schools have what they call faculty in service. During this time, there are all kinds of exciting meetings happening and it's also one of the biggest opportunities that we as marketing development professionals have to make an impact

So today I'll be sharing with you 4 ways you can utilize this time to further your marketing development initiatives and goals!

1.) Batch your school content for the rest of the year Days before...

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3 Reasons to Lead a Half Day Planning Session for Your Team

Apr 02, 2022

Hi there,

Right now is the optimal time for you to lead a Half Day Planning Session with your team Summer is almost here - the school year is just about over and it's time to start thinking about what worked, what didn't, key challenges your team needs to tackle and ways to improve things for the next year. 

But why is a half-day planning session so important? Today I'll share with you my top 3 reasons why...

1.)  You eliminate the distractions Working in schools, there's...

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Strategic Connection During Fundraising & Auction Season

Mar 26, 2022

Hi there,

During this time of year, there's a lot that's unfolding - fundraising, annual funds, admissions events, open houses, and everything in between. We often forget that when we're planning out these seasons, we also have to plan out strategic connections

Because of the chaos of invites, donations, etc. we forget that certain constituents aren't involved in the day to day of your community and may not be seeing the value of what's happening at your school

Before hitting the gas,...

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