We're going to talk about the one email that you need to send every month to your community. And when I'm talking community, I'm talking about your admissions list, your summer camp list, your parents, your grandparents, and your donors. Everyone, okay.
And the goal of this one email is to connect ...
Admissions tours...you've scheduled them, prepared for them, sent a follow-up email...and then no one shows up. Frustrating right?
We're going to talk about two Admissions tips that will really help decrease no-shows at your tours and admissions events. Recently we were talking about this in our Sm...
We're going to talk about Admissions Events, their return on investment, and conversions. So let's start with admissions events. Oftentimes as schools, we just do events because they've always been done. But really we need to track the return on investment. We need to consider the return on staff in...
So we're going to talk about the three-year cycle. Why is this important? Well, let me explain how this works.
When you are planning to launch a project or make significant changes, maybe you’re going to launch a new event, get rid of an event, or trying to reorganize things in a department or anyt...
I'm excited you're here with me today because we're going to talk about how to be successful in your role, particularly with delegating, deletion, and outsourcing. So a lot of times when schools come to me, they're very, very, very overwhelmed.
You all have very busy jobs. You're wearing many hats....
Today we're going to talk about silos. I always think of silos on a farm filled with corn. And I suppose that it’s the way each one contains only one product, and keeps it insulated from the weather on the farm is where the term came from. And if you think about it, schools tend to have a lot of sil...
I'm going to talk to you today about a really cool concept called Surprise & Delight. You might already be doing this and not even know it's a thing, but I'm going to tell you about it.
Surprise & Delight is where you do something unexpected for someone, and it's usually somewhat personalized and ...
Today I'm going to talk with you about relationship building. 🤝
Now, relationship building is key to so many efforts. 🗝️
➡️ Development
➡️ Marketing
➡️ Retention.
It is so important.👌
And there are many ways that you can relationship build.
✅ You can have conversations.
✅ You can atte...
Hello, I'm Aubrey Bursch with Easy School Marketing and today I'm going to talk with you about professional development. 🤓
Now usually October through March is prime professional development season, and this is when you want to take advantage of multiple forms of professional development.
✅ ...
Today we're going to talk about new family surveys. Now, why new family surveys and feedback right now? Because this is a prime time to ask your new families about their experience. Usually, you're doing this between four to six weeks into the school year when things are still fresh in those new fam...
Grandparents. Now, why grandparents? Well, grandparents are such an important part of our independent school community. I mean, think of how many grandparents really want to be involved in their grandchildren's lives. In addition, how many are helping out with tuition or supporting families in other...
At our last Small School Leaders meet-up, an interesting question arose. 🤔 What is a small school? 🤨
"I'm not sure this gathering is for me,'" said a colleague from a school with 400 students. This came after a school with 75 students commented that a school of 300 seemed large. 🧐 Another colleagu...
