Marketing Minute: Increasing Attendance at Admissions Tours and Events Dec 10, 2022

Admissions tours...you've scheduled them, prepared for them, sent a follow-up email...and then no one shows up. Frustrating right?

We're going to talk about two Admissions tips that will really help decrease no-shows at your tours and admissions events. Recently we were talking about...

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Marketing Minute: Admissions Events, ROI and Conversions Nov 12, 2022

We're going to talk about Admissions Events, their return on investment, and conversions. So let's start with admissions events. Oftentimes as schools, we just do events because they've always been done. But really we need to track the return on investment. We need to consider the return on...

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The 3 Year Cycle in Marketing Development and Admissions Nov 12, 2022

So we're going to talk about the three-year cycle. Why is this important? Well, let me explain how this works.

When you are planning to launch a project or make significant changes, maybe you’re going to launch a new event, get rid of an event, or trying to reorganize things in a department...

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How to be Successful Delegating, Deleting, & Finding YOUR Zone of Genius Nov 05, 2022

I'm excited you're here with me today because we're going to talk about how to be successful in your role, particularly with delegating, deletion, and outsourcing. So a lot of times when schools come to me, they're very, very, very overwhelmed.

You all have very busy jobs. You're wearing many...

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The Challenge of Silos Oct 30, 2022

Today we're going to talk about silos. I always think of silos on a farm filled with corn. And I suppose that it’s the way each one contains only one product, and keeps it insulated from the weather on the farm is where the term came from. And if you think about it, schools tend to have a...

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Surprise and Delight = Reciprocity Oct 29, 2022

I'm going to talk to you today about a really cool concept called Surprise & Delight. You might already be doing this and not even know it's a thing, but I'm going to tell you about it. 

Surprise & Delight is where you do something unexpected for someone, and it's usually somewhat...

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Marketing Minute: Relationship Building Oct 22, 2022

Today I'm going to talk with you about relationship building.  

Now, relationship building is key to so many efforts.

Development

Marketing

  Retention.

It is so important. 

And there are many ways that you can relationship build.

You can have conversations.

You can attend...

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Marketing Minute: Professional Development Oct 15, 2022

Hello, I'm Aubrey Bursch with Easy School Marketing and today I'm going to talk with you about professional development.   

Now usually October through March is prime professional development season, and this is when you want to take advantage of multiple forms of professional...

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Marketing Minutes: Surveys Oct 08, 2022

Today we're going to talk about new family surveys. Now, why new family surveys and feedback right now? Because this is a prime time to ask your new families about their experience. Usually, you're doing this between four to six weeks into the school year when things are still fresh in those new...

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Marketing Minute: Grandparents Oct 08, 2022

Grandparents. Now, why grandparents? Well, grandparents are such an important part of our independent school community. I mean, think of how many grandparents really want to be involved in their grandchildren's lives. In addition, how many are helping out with tuition or supporting families in...

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What is a small school? Oct 01, 2022

At our last Small School Leaders meet-up, an interesting question arose. What is a small school?

"I'm not sure this gathering is for me,'" said a colleague from a school with 400 students. This came after a school with 75 students commented that a school of 300 seemed large. Another colleague...

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October: Keep the Families You Love Month Oct 01, 2022

If I could come up with a catchy way to smush Retention + October together (Retentober? Octention?) I would. But nothing magical came to me.  

Although retention should be a year-round effort, I feel like the official hard-core kick-off should be in October. If school started in...

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