Hi everyone, 

Today I have for you the one question we forget to ask parents, and this is especially important for new parents. 

For example, let's say you call a new parent and ask how their child is doing. They might not feel comfortable enough yet to be completely honest or give you any negativ...

Hi everyone! 

Today I'm talking about an important marketing strategy called seeding. 

Seeding is marketing a product by weaving it in with stories, clients' results, successes, or other examples—it's a sales pitch that doesn't sound like a sales pitch. By the time the product is offered, the clie...

Hey there, 

Today I want to talk about why you need to beware of the "silent ones." 

Have you ever been so dissatisfied with a product that instead of leaving feedback on why you had a negative experience or how they could have done better, you just stopped using the product or service?

In school...

Hey there, 

As school professionals and leaders, I know that you normally have A LOT on your plate. And with COVID-19, I know you have even more on your plate. 

So, I'm going to tell you the secret to getting more done in a day, even though you probably won't like the answer: 

Take some of those ...

Hello there, 

Remember that saying, "know better, do better?" As we learn more, we begin to understand that we are not always doing things in the best way, and are actually making things harder than they need to be. 

How can we make things easier for ourselves? How can we do better? 

As a small s...

Hey there, 

Today I'm here to give you one simple tip on how to get faculty and staff on board with retention. 

Here's what I'm seeing at small schools—when the topic of retention comes up, everyone avoids responsibility. 

Instead, if we reframe retention as "relationship building," it becomes a ...

Hi there, 

I'm really excited to chat with you about this topic. 

Are you waiting for things to get back to normal?

Do you think that you'll easily keep your public school families?

Are you feeling burnt out and just looking forward to fall 2021?

If this is you, then you're going to want to wat...

Hi there,

Let’s talk about retention.

Think about this...a huge part of retention is feedback. Do you ever feel frustrated when you have an issue with a company but there's really no channel to give feedback? Ugh, it's the worst! It leaves you feeling a bit anxious and upset.

We don't want our ...

Hey there, 

I love books. In fact, I’m a bit obsessed.

My office is quite bare except for a pile (okay, maybe multiple piles!) of beloved books.

I read every day for 10-15 minutes in the morning and at night. Even though this doesn’t seem like much, it adds up.

That’s how I’ve been able - as ...

Hey there,

Deep breath. It's been a whirlwind school year (and it's only September!). 

What are you focused on now? With the school year up and running many of us are just getting back into our “new normal” routine. 

But as we deal with our ever-growing “to do” list, we often forget to pick our h...

Hey there, 

I'm talking about admissions today. You might think, "oh, I don't need to worry about that now." But here's the thing...creating and refining your admissions and enrollment plan now is critical to you have a successful spring.

As you're putting together your enrollment plan, here's a b...

Hey there, 

Let's talk admissions, enrollment and...wait pools!

Due to the unusual situation with public schools and COVID-19, many private schools are seeing an influx in admissions inquiries.

But not all these schools have room for the applicants. And so they end up on a waitlist (or wait pool...