Hi friend, 

I'm excited to talk with you about how to serve beyond your community and why it's more important than ever to take massive action around this issue.

You might think, I'm so busy serving my school families why do I need to serve beyond?

Yes, it's critical to engage, connect and...

Hi friend, 

I'm here for you! My goal is to serve independent schools and help them survive and thrive during this time of school closures and the coronavirus health crisis.

Today, I'm discussing something I'm hearing small schools talking about.

Do we need to market while schools are...

Hi friend, 

This topic has been on my heart for awhile.

As I watch small schools scramble to create effective distance learning programs and train staff on Zoom and other platforms, I feel compelled to run to each one of them and give some tips for the future (an...

Dear friend, 

Here's some tips for what you need to remember when creating communications for parents. 

What I'm seeing a lot of schools do is focus on the academic support or distanced learning programs that students need. So many schools are having to create these from scratch...

Hey friend, 

As we enter into another week of the health crisis and economic uncertainty, many more schools are closing and embarking on distance learning. 

Whether your school is currently closed or preparing to in the near future, these 5 tips will help you support your faculty...

Hey friend, 

Does your child attend an independent school? Or perhaps there's one in your neighborhood?

Then you've seen the tremendous value they provide children. These nonprofits serve students and families and are driven by their unique missions. They're an important part...

Hey friend, 

My heart is with you right now...so much is happening so fast. We've got a health crisis and an economic challenge. 

Schools are closed but work keeps going. How do working parents stay productive and try and teach their children? 

I'm here to help. As a small business...

Hey friend, 

I'm excited to chat with you today about four areas small schools waste money. 

Why is this important? Because small schools have limited resources, especially time and money! And I don't want you to waste those precious dollars and staff time.

So, let's get started. 

 Hi friend, 

I'm really excited to chat with you today about how to lose a customer. You might be thinking, "What? How does that relate to school marketing?"

And my answer is...everything is marketing! Losing a customer (or family) means that somewhere along the line you forgot...

Hey friend, 

So often I'll be at a conference or party and someone will hear what I do. They'll ask, "why do school leaders invest in a coach?" 

What a great question!!!

And so I tell them the top four reasons school leaders hire coaches:

1. Accountability

In an ideal world we'd...

 Hey there, 

Today I'm super excited to discuss a topic that every independent school leader needs to know: Delegation!

Why is this important?

Because as school leaders, we're usually incredibly driven and used to doing things "our" way.

But we're also swamped and never seem to have...

Hey there, 

I'm really excited to share this tip that my mentor shared with me. I'd like to say it's a super-secret strategy that you've never heard of it before. 

But that would be a wee bit of a lie.  

However, it's a strategy that most marketers, heads of school, and...