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Marketing Made Easy

Tips, tricks, and strategies that help small schools attract and retain families!

A Time for Gratitude: Sending Thanks to Private & Public School Teachers & Administrators

Sep 08, 2020

Hey there,

As we all head back to school (in various forms!), this has been on my mind. Let’s talk about gratitude.

I don’t believe that there’s one public or private school teacher and administrator that has not experienced sleepless nights over the past few months. 

The nail-biting decisions and the weight of what you must execute while also dealing with the enormity of this situation has been tremendously awesome and terrifying. 

And so I commend you for going...

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The Joy of Missing Out: A Book for Busy Moms (Perfect for women Independent School Leaders!)

Sep 04, 2020

Hey there, 

My children are ages 5 and 8. And as a busy mom and business owner, I have to admit that I sometimes drop the ball in the parenting department #momguilt.

I’m committed to being a better parent. I’m delving deep into the world of parenting books and courses.

And while listening to a podcast recently, I came across Tanya Dalton, CEO and mompreneur. Her actionable no-nonsense view on how to enjoy more of the things you love and be a more present mom really appealed...

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Social Proof: Why Prospective Families Don't Choose You

Sep 04, 2020

Hey there, 

Recently, I did about 30 Online Brand Visibility Assessments for schools in the area and also for some of my clients.

What did I find? Around 95% of the schools I reviewed were not paying attention to the different review sites and not responding to negative and positive reviews.

They did not know what prospective families were seeing.

Social proof is important. Before anyone calls you, they're going to Google you and research you online. And that's why you need to make...

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Why Your School Needs to "Hug Your Haters!"

Sep 02, 2020

Hey there, 

How many of you receive negative online reviews? I’m guessing almost every school has had them.

But what do you do about them? I recently completed about 30 Online Brand Visibility Assessments for schools and about 97% of the schools did not respond to any reviews, especially not the negative ones.

That’s why I’m passionate about giving them this book, Hug Your Haters by Jay Baer. He talks about why we should respond to all reviews and he gives the...

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Books for Independent School Leaders: The Ideal Team Player

Aug 27, 2020

Hey there, 

How are you doing? I hope well and ready to rock this school year. 

I'm excited to share with you some of the books I love. I  know these books are perfect for independent school leaders. 

Do you ever walk into a school and go, “Wow! this team really works well together?” Or have you experienced the opposite?

Over the past 15 years working in and with independent schools, I’ve been a member or leader of many, many teams.

But I couldn’t...

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Retention Now = Successful Spring Enrollment

Aug 26, 2020

Hey there, 

How likely are you to keep your current families after this year? How can you set yourself up for successful spring enrollment?

These are important issues now more than ever, especially as independent schools enroll more students from the public school sector. And if your spring 2020 enrollment was a drip instead of a flood, what do you expect for spring 2021? 

Learn a key retention strategy for keeping public school families in this video!

Cheering you on every...

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Now is your time! Students + Revenue = Help for small schools this Fall

Jul 17, 2020

Hey there, 

This is so worth watching. Especially if you're in need of revenue or wondering how you're going to make it another year. 

I'm writing this in the midst of a very unique time for Independent Schools. Many public schools are announcing their Fall 2020 plans. And those plans include distance learning or very limited time on campus.  

And some public school parents are unhappy with the options. That leaves them looking for alternatives like...

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A Message to my Teachers (yep, it's got me teary-eyed)

Jul 17, 2020

Hi there,

I'm so excited to be here with you today.

As you probably know, I've been in the independent school world for about 15 years. And I've loved every minute of working in and with independent schools.

But what you probably don't know is that I come from a long line of school educators.

And I just wanted to share a little bit about my history with teachers because I think as we're journeying into the unknown (cue Elsa song) a lot of teachers are having to do things that they...

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Do you want ongoing affordable professional development for small schools?

Jul 14, 2020

Hey there, 

I want to hear from you. I'm thinking of creating some affordable ongoing professional development tailored to small school professionals. 

I don't see anything out there like this and think it'd be very helpful. 

But I need to know what you want and need. 

Do you want a 6-week program in the fall where you get office hours with me to review your marketing copy, website or run by an admissions idea? 

Do you want group strategy sessions where we dive deep...

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3 Challenges Small Independent Schools Face NOW

Jul 10, 2020

Remember in December when we all thought 2020 was “our” year?  It was going to be the best year ever, the one where we hit all our goals and took that amazing trip to Italy.

Who knew that just months later, with the impact from COVID-19, we’d go from optimistic projections to fighting to find toilet paper at grocery stores?

Much like our beloved local small businesses, independent schools have suffered greatly during this time.

As economic realities hit families and...

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